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Intent IQ sponsored 4A’s Decisions 2023 conference held in New York on March. Our VP of partnerships and strategy, Fabrice Beer-Gabel, shares his takeaway: The event brought together agencies, adtech, brands, and consultants under 4A’s leadership to explore how agencies and marketers are leveraging emerging trends, and how they work together to test and refine their new business models. Perpetual

Noam Ben Yishai our R&D Director share A Fairy Tale About the Rise of Targeted Advertising. Once upon a time, advertisers relied solely on contextual targeting to reach their audiences. They would place their ads on websites according to the content of the site, and hope that the audience would be interested in their product or service. However, this approach

Intent IQ is proud to be included in the Paladin report. Intent IQ -Next-Generation Identity Resolution Leader.

Roy Shkedi, Intent IQ’s Chairman: “Google’s recent cookie replacement plan makes targeting based on sites visited by people literally impossible. The categories are too broad and the data is collected only from sites that opt-in. The result: inability to target and no scale. Hope can be found in the form of technological solutions covering the majority of cookieless ad inventory,

by Ariel Henemann (Ph.D), Intent IQ’s head of Data Science Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next-generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. “Our partnership with Intent IQ

By Ph.D. Ariel Hanemann Intent IQ’s – Head of Data Science. 1- Where did all my cookies go? Our industry is about to experience an earthquake. The third-party cookies will stop being supported in chrome browsers in 2023. 2- Do all the demand partners (DSP) see the same IDs from different websites? Third-party cookies are IDs that are unique to

Are you a Mobile iOS app owner? who’s been losing users due to app abandonment? Are you unable to re-engage lost users and entice them back? If you answered “yes” to both questions, IntentIQ has the solution for you! Our iOS In-App Re-Engagement solution is the ultimate KPI designed to extend lifetime value. iOS In-App Re-Engagement retains users who have