While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability.

Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The

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How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their monetization outcomes?

Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate.   Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of

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Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting

New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance DENVER, Dec. 04, 2023 (GLOBE NEWSWIRE) — Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns today announced a new collaboration with Intent IQ and PubMatic to support retargeting of iOS users who have been exposed to CTV advertisements. The new cookieless audience activation solution

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INTENT IQ AND PRIMIS LAUNCHES 2023 WITH EXCLUSIVITY DEAL FOR THE SECOND CONSECUTIVE YEAR

Deal Continues ID Discovery Services for Video Discovery Platform Primis, a leader in video discovery, has announced that it has renewed an exclusivity partnership with Intent IQ, a next-generation identity resolution company. Primis will continue using Intent IQ’s bid enhancement service to identify IDs in a cookieless environment better, leveraging and maximizing ad monetization for Primis’ publisher clients in the

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