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Cookieless
Audience Activation
Intent IQ’s Cookieless Audience Activation service targets and retargets desired iPhone cookieless audiences using advertisers’ 1st-party, 3rd-party, and onboarded data at no additional cost for the advertiser.
Delivering 2B+ targeted ads per day across 80,000+ websites.
Intent IQ’s cookieless advertising solution
helps agencies with
Onboarding
1st-party data
3rd-Party Data
Audience building and full-funnel analysis
(Re)Targeting
On cookied and cookieless devices
Attribution
Full-funnel across cookieless devices and browsers (CTV, Safari, Firefox, Edge)
Marketers can partner
with us to:
- Find their desired iPhone and cookieless users as defined by 1st-party, 3rd-party, and offline data
- Target and retarget these users via their SSP/DSP partners without relying on 3rd-party cookies
- Lower data and media costs
- Measure and optimize full-funnel performance with CTV, Safari, and long-funnel attribution in open networks
- Protect operations from Chrome cookie phaseout with patented identity resolution technologies
Why Intent IQ ID?
Deterministic accuracy, probabilistic scale, and privacy by design.
TRUSTED BY PUBLISHERS
This technology is deployed by publisher partners across 80,000 sites to authenticate and monetize 20 billion display and video ad requests daily on Safari and other cookieless browsers.
ACTIVATE WITH A SIMPLE DEAL ID
1ST- OR 3RD-PARTY DATA TARGETING
Intent IQ and Datonics are partnering with SSPs to offer simple campaign activation against 1st-party, 3rd party & onboarded audience data for an immediate boost in campaign performance.
Why now?
The 2024 Chrome cookie deprecation deadline is around the corner.
Time to think ahead.
It's been confirmed
The final blow to addressability has been confirmed by Google for the second half of 2024 with the full phaseout of 3rd-party cookies.
Alternative IDs
We address the scale, privacy, and accuracy challenge with our distributed identity approach, combining several tools: patented 1st-party ID clustering, a universal ID, an ID switchboard, and bid stream data enrichment.
Privacy
Privacy-safe addressability at scale is essential for consumers and advertisers to thrive in a cookieless ecosystem. Now is the time to build robust, privacy-compliant cookieless advertising solutions to regain lost addressability and control.
