Noam Ben Yishai our R&D Director share A Fairy Tale About the Rise of Targeted Advertising.
Once upon a time, advertisers relied solely on contextual targeting to reach their audiences. They would place their ads on websites according to the content of the site, and hope that the audience would be interested in their product or service. However, this approach often resulted in irrelevant ads and low conversion rates.
One day, a wise advertiser discovered the power of targeted advertising. By using specific data points such as age, gender, location, interests, and behaviours, they were able to reach a more relevant audience and deliver ads that were more likely to be of interest to them.
The results were impressive. People engaged with the ads more and the chances of clicking through were greater, resulting in higher conversion rates and a better return on investment. The advertiser had found the key to success!
As time went on, more and more advertisers began to adopt targeted advertising, seeing the benefits for themselves. They appreciated the ability to have greater control over who saw their ads and when, allowing them to fine-tune their campaigns and make adjustments as needed, to improve results.
In the end, it was clear that targeted advertising was the better choice. It delivered the relevant ads to the right audience, resulting in better user experience, higher engagement, and better results for the advertiser. And they all lived happily ever after…. until Apple and Google decided to stir the cauldron and limit targeting outside their walled gardens. Don’t worry, Intent IQ Bid Enhancement service is here to help.