Identity recognition services

BID ENHANCEMENT

Intent IQ provides ad space sellers with their partner DSP & SSP IDs in the ~40% of bids where they have no cookie IDs in place, resulting in a 20%-30% revenue increase.
We are paid only from incremental revenues we generate!

REQUEST A CALL

LEARN MORE

Next-Generation Identity Resolution Leader

OUR SOLUTIONS

Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.

MOBILE IDENTITY HUB

MIH addresses the iOS14.5 IDFA challenge, by providing a privacy-friendly universal ID facilitating the same audience suppression, targeting, attribution and frequency across apps as before iOS 14.5.

REQUEST A CALL

LEARN MORE

CTV & OTT ATTRIBUTION

Intent IQ’s CTV/OTT attribution service attributes online actions and offline conversions to CTV/OTT ads in all environments including cookie-less and MAID-less.

REQUEST A CALL

LEARN MORE

BID ENHANCEMENT

For SSPs and publishers, experience 20%-30% revenue increase by partnering with IIQ to enhance bid requests with IDs.

REQUEST A CALL

LEARN MORE

BROWSER IDENTITY HUB

Addresses cookie deprecation by providing privacy-friendly universal ID across 80% of sites' cookieless ad inventory, powering targeting & attribution across sites/devices.

REQUEST A CALL

LEARN MORE

FOR MORE SOLUTIONS

OUR TECHNOLOGY

ACCURACY

Always between 92-97% validated accuracy - test it yourself!

4 LEVELS OF IDENTITY

Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.

PATENTED

Backed by +150 granted patents

SCALE

99% of devices in the US and Canada living in our graph across over 114M households

PROBABILISTIC AND DETERMINISTIC

Combination of probabilistic and deterministic.= absolute identity approach!

REAL-TIME

Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.

LEARN MORE

DATA SHARING CHOICE (DSC)

Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.

Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.

This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.

LEARN MORE