Bid Enhancement
20%+ More Revenue From The Same Inventory For SSP and publishers
Next-Generation Identity Resolution Leader
Intent IQ privacy friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.
OUR SOLUTIONS
MOBILE IDENTITY HUB
MIH addresses the iOS14.5 IDFA challenge, by providing a privacy-friendly universal ID facilitating the same audience suppression, targeting, attribution and frequency across apps as before iOS 14.5.
VISITOR RECOGNITION
Identify clients and prospects as they interact with sites, apps, and brick-and-mortar establishments, whether across their various screens or in person.
BID ENHANCEMENT
For SSPs and publishers, experience 20%-30% revenue increase by partnering with IIQ to enhance bid requests with IDs.
BROWSER IDENTITY HUB
Addresses cookie deprecation by providing privacy-friendly universal ID across 80% of sites' cookieless ad inventory, powering targeting & attribution across sites/devices
OUR TECHNOLOGY
ACCURACY
Always between 92-97% validated accuracy - test it yourself!
4 LEVEL OF IDENTITY
Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.
PATENTED
Backed by +150 granted patents
SCALE
99% of devices in the US and Canada living in our graph across over 110M households
PROBABILISTIC AND DETERMINISTIC
Combination of probabilistic and deterministic.= absolute identity approach!
REAL-TIME
Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.
DATA SHARING CHOICE (DSC)
Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.
Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.
This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.
MEET OUR LEADERSHIP
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ROY SHKEDI
Chairman
DROR BEN YISHAI
CTO
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EYAL FEIN
Head of Operations
TAMAR TALMON
ENGEL
Head of Customer Success
OUR CLIENTS SAY
We appreciate Intent IQ for their data quality, innovation, and thought leadership.
Jeffrey Callison,
Director of Business Development & Integrations
We’re excited to partner with Intent IQ to further enhance our product offering to our publishers. A new era in digital advertising is already underway and one of its defining characteristics is that cookies are becoming obsolete. Sonobi has always been and will continue to be, a leader in identity resolution in digital media. We look forward to seeing this partnership flourish.
Eric Lee,
Buyer Development Manager at Sonobi
LET'S TALK
We'de love to tell you more about Intent IQ, and to set up a trial customized for your needs.