Bid Enhancement
20%+ More Revenue From The Same Inventory For SSP and publishers
Next-Generation Identity Resolution Leader
Intent IQ privacy friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.
OUR TECHNOLOGY
DATA SHARING CHOICE (DSC)
Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.
​
Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.
​
This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.
.png)
.png)
OUR CLIENTS SAY
We appreciate Intent IQ for their data quality, innovation, and thought leadership.
​
Jeffrey Callison,
Director of Business Development & Integrations
We’re excited to partner with Intent IQ to further enhance our product offering to our publishers. A new era in digital advertising is already underway and one of its defining characteristics is that cookies are becoming obsolete. Sonobi has always been and will continue to be, a leader in identity resolution in digital media. We look forward to seeing this partnership flourish.
​
Eric Lee,
Buyer Development Manager at Sonobi
