Cookieless Advertising Revenue Optimization
Intent IQ provides ad space sellers with their partner DSP & SSP IDs in the ~40% of bids where they have no cookie IDs in place, resulting in a 20%-30% revenue increase overall and up to 3X increase in cookieless advertising revenue.
We are paid only from incremental revenues we generate!
Next-Generation Identity Resolution Leader
Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.
Always between 92-97% validated accuracy - test it yourself!
4 LEVELS OF IDENTITY
Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.
Backed by +150 granted patents
99% of devices in the US and Canada living in our graph across over 114M households
PROBABILISTIC AND DETERMINISTIC
Combination of probabilistic and deterministic.= absolute identity approach!
Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.
DATA SHARING CHOICE (DSC)
Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.
Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.
This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.
MEET OUR LEADERSHIP
DROR BEN YISHAI
ARIEL HANEMANN (Ph.D)
Head of Data Science
Customer Success and Business Development Manager
VP Partnerships, Media agency impact
NOAM BEN YISHAI
VP Business Development
We'de love to tell you more about Intent IQ, and to set up a trial customized for your needs.