Cookieless Advertising Revenue Optimization

BID ENHANCEMENT

Intent IQ provides ad space sellers with their partner DSP & SSP IDs in the ~40% of bids where they have no cookie IDs in place, resulting in a 20%-30% revenue increase overall and up to 3X increase in cookieless advertising revenue.
We are paid only from incremental revenues we generate!

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Next-Generation Identity Resolution Leader

OUR SOLUTIONS

Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.

MOBILE IDENTITY HUB

MIH addresses the iOS14.5 IDFA challenge, by providing a privacy-friendly universal ID facilitating the same audience suppression, targeting, attribution and frequency across apps as before iOS 14.5.

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CTV & OTT ATTRIBUTION

Intent IQ’s CTV/OTT attribution service attributes online actions and offline conversions to CTV/OTT ads in all environments including cookie-less and MAID-less.

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BID ENHANCEMENT

For SSPs and publishers, experience 20%-30% revenue increase by partnering with IIQ to enhance bid requests with IDs.

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BROWSER IDENTITY HUB

Addresses cookie deprecation by providing privacy-friendly universal ID across 80% of sites' cookieless ad inventory, powering targeting & attribution across sites/devices.

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OUR TECHNOLOGY

ACCURACY

Always between 92-97% validated accuracy - test it yourself!

4 LEVELS OF IDENTITY

Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.

PATENTED

Backed by +150 granted patents

SCALE

99% of devices in the US and Canada living in our graph across over 114M households

PROBABILISTIC AND DETERMINISTIC

Combination of probabilistic and deterministic.= absolute identity approach!

REAL-TIME

Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.

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DATA SHARING CHOICE (DSC)

Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.

Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.

This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.

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