Intent IQ’s identity resolution is powered by a hybrid deterministic-probabilistic device graph with accuracy that exceeds other market players' deterministic graphs and scale that exceeds other market players' probabilistic graphs due to the following:
It is a dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.
The probabilistic component of the graph is monitored, tracked and maintained deterministically, leading to 92%-96% year round accuracy!
The deterministic component of the graph is one of the largest deterministic graphs in North America. Representing the 'future of deterministic' due to its unrivaled accuracy, which is achieved by Intent IQ's proprietary ranking system. A ranking system that determines which email addresses are the ones used by the device owner, and which ones are the result of a once in a blue-moon log-in event of another person or fraudulent identity/activity.
Innovative tech from a company with a long history of innovation, such as the probabilistic device graph invention. Check out cross device US patent # 8,677,398. Please note that the list of countries where we have granted cross device patents include Australia, Canada, China, Japan and Korea.
Leverage the Dynamic Device Graph to enable cross-device for your platform.
Tailor content to arriving site visitors based on their activity on all their screens.
Improve media-buying efficiency and ROI by leveraging proprietary conversion attribution technology that attributes a conversion on one screen to behavior on another.
Generate additional advertising revenue from your website visitors when they are not on your website.
Get the highest engagement and conversions while reaching audiences across all of their devices.
Digital Trail analysis across devices provides marketers with unique insights and actionable next steps to improve the relevancy of their offers and optimize media acquisition.