NEWS & UPDATES

Will Programmatic Advertising Become Extinct?

By Roy Shkedi, Intent IQ's Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems...

Would you prefer to get Ad-Based Internet As Opposed to Subscription-Based?

By Dror Ben-Yishai, Intent IQ's CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an...

Intent IQ’s Bid Enhancement Services yields over 30% increase in ROI for campaigns run by Infolinks

Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace....

The Problem with Apple’s New App Tracking Transparency

By Roy Shkedi, Intent IQ's chairman The Weather Channel recently announced that it will be moving its mobile app further into a...

Unified Cookies: Why unified 2.0 faces challenges in replacing cookies

By Roy Shkedi, Intent IQ's Chairman Little do most internet users know that when they sign onto a website and click on the “Accept...

Data Sharing Choices (DSC) in Light of Google's Removal of 3rd-Party-Cookies

Google’s third-party cookies depreciation will be completed by March 2022, kicking off the process with the release of the Chrome 90...

Intent IQ Introduces Browser Identity Hub (‘BIH’)

A New Solution to Uphold the Internet in a Cookie-less Environment, BIH is a high-coverage, high accuracy universal ID solution that...

Connecting the dots with data science

by Ariel Henemann (Ph.D), Intent IQ's head of Data Science Identity data on the internet is like a gold mine. The gold is there but you...

Soapbox: Innovation now for a cookie-less future, logins are not the answer

The login solution could fall apart if Apple users adopt “Sign in with Apple.” The ad tech industry has a history of innovation, which is...

Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data

Unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns NEW...