Cookieless Advertising Blog - Page 4 of 6

10 cookie flavors you should know before 2023

Update, October 2026: Google kept third-party cookies in Chrome and retired most of the Privacy Sandbox in October 2025. The cookieless environments described below — Safari, Firefox, mobile apps and CTV — are unchanged. For the current picture, read our guide to cookieless advertising. By Ph.D. Ariel Hanemann Intent IQ’s – Head of Data Science. 1- Where did all my

Intent IQ iOS In-App Re-Engagement Solution

Are you a Mobile iOS app owner? who’s been losing users due to app abandonment? Are you unable to re-engage lost users and entice them back? If you answered “yes” to both questions, IntentIQ has the solution for you! Our iOS In-App Re-Engagement solution is the ultimate KPI designed to extend lifetime value. iOS In-App Re-Engagement retains users who have

OTT attribution: overcoming the challenges of house IP address movement in CTV

By Noam Ben-Yishai IntentIQ’s R&D Team Leader The Promise and the Pivot When we first started Intent IQ, the promise of Over-the-Top (OTT) advertising was simple: the precision of digital with the impact of the big screen. But as any marketer who has tried to track a CTV impression to a mobile purchase knows, the reality is far more complex.

Lost conversion? Non-delivered ads? Look-back window?CTV/OTT ATTRIBUTION

Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days look-back window. Nondelivered ads? Measuring potential lift of your campaign for non-delivered ads inventory. Lost conversions? You can now measure the impact of lost conversion and tune your campaign. offers 360° attribution, which attributes multiple consumer devices such as laptops, tablets, mobile phones, connected

NEW PARTNERSHIP

We are happy to announce our partnership with PRIMIS. Primis is the global Video Discovery platform that increases revenue for publishers by helping their users discover high-quality video content. Providing publishers with an engagement-based unit that recommends users video content they love, automatically skipping the content they don’t interact with

IntentIQ & Prebid – We simply lift your revenue

By Dror Ben-Yishai, IntentIQ’s CTO Header bidding has been a part of digital advertising since 2015 and since then exploding to almost any know DSP/SSP, effectively allowing publishers’ SSPs to offer their ad space to many different DSPs at once, as opposed to working with only one or two SSP’s. However, due to the way header bidding works, SSPs are

What are the Challenges Facing CTV/OTT Advertising?

CTV and OTT advertising is different from linear TV. The latter offers ads that you can’t fast-forward through or skip (unless you go to the bathroom). While these ads are fairly effective, the growing popularity of CTV/OTT is leading many advertisers to consider creating ads for this audience. Sometimes, though, the challenges hold them back and they miss out on a valuable audience.

CTV/OTT GLOSSARY

Not clear on all the technical lingo in the CTV/OTT advertising world? We’ve created a glossary to help you navigate this new technology more easily. The deeper your understanding of CTV/OTT, the more effective your advertising can be. Smart TV – A TV that can connect to the internet Linear TV – Traditional cable or satellite TV Over-the-Top (OTT) –

“Imagine” The well-known song- Imagine all the features “living” in your CTV/OTT campaign YOO, HOO,

· look back window up to 180 Days · Measuring potential Lift from none delivered ads inventory. · Measuring lost conversion. · Attribution 360 3D (DOOH support) · No opt-in · Support conversions done on cookieless device (Safari, FF, Edge) · unlimited HH IP changes · Real-Time Optimization- get attribution events in real-time into your current API via HTTP call

Can we measure CTV/OTT?

By Noam Ben-Yishai, Intent IQ’s Service R&D Team Leader With a view-through of up to 180 days and a lack of standard measurement, some things can’t be measured and will always be inaccurate and subjective. Is CTV advertising effective? Is there life on other planets? I guess it’s valid till proven otherwise… right? We don’t know about life on other