Blog News

By Gali Rom-Amsili, Intent IQ’s Customer Success Manager and Business Development. As Summer ends, so does internship season. Look what Amichai & Jordan think, sharing, bringing some highlights, favorite memories, knowledge from their internship experience at IntentIQ/Datonics. 1- Tell us a little bit about yourself and what/where you are studying. My name is Amichai Schleifer, I am 20 years old,

By Dror Ben-Yishai, Intent IQ’s CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid Enhancement Services too good to be true? Our answer is simple: NO. It truly is as good as it sounds for the following reasons: Approximately 40% of bid requests don’t have a DSP/SSP/partner cookie ID. This statistic

By Roy Shkedi, Intent IQ’s Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems that advertising on the open web, also known as “programmatic,” might be headed toward extinction. A confluence of events, developments, and trends are combining to make programmatic too much of a hassle for advertisers. These include

By Dror Ben-Yishai, Intent IQ’s CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an increasing amount of laws and regulations being implemented as a way to protect users’ privacy, however on the other hand, the resulted changes seems not to be what the users had in mind. The expected

Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace. The new partnership has yielded impressive results. Through the use of Intent IQ’s Bid Enhancement Services powered by its signature Identity Device Graph mixed with context, Infolinks has seen significant increases in targeted value, up to 30% and continuing to improve month over

By Roy Shkedi, Intent IQ’s chairman The Weather Channel recently announced that it will be moving its mobile app further into a subscription model to compensate for the anticipated loss of revenue when targeted ads will become harder to produce. Non-targeted ads are significantly less effective and cheaper than targeted ads, and the channel is anticipating taking a hit. But

Update, October 2026: Google kept third-party cookies in Chrome and retired most of the Privacy Sandbox in October 2025. The cookieless environments described below — Safari, Firefox, mobile apps and CTV — are unchanged. For the current picture, read our guide to cookieless advertising. By Roy Shkedi, Intent IQ’s Chairman Little do most internet users know that when they sign

A New Solution to Uphold the Internet in a Cookie-less Environment, BIH is a high-coverage, high accuracy universal ID solution that mitigates third-party cookie deprecation, and facilitates cross-site and cross device ad targeting and attribution in a privacy forward way Next generation identity resolution leader Intent IQ is introducing its Browser Identity Hub (‘BIH’) service, which addresses third-party cookieless environments,

by Ariel Henemann (Ph.D), Intent IQ’s head of Data Science Identity data on the internet is like a gold mine. The gold is there but you have to work hard to find it, clean it, and purify it in order to make it valuable. Our job in the data science team at Intent IQ is to make sense of the