Uncategorized

With the threat of third-party cookie deprecation, publishers are finding that their ad inventory, particularly in cookieless environments like Safari and Firefox, is being under-monetized. Intent IQ’s Bid Enhancement solution is a performance-based service designed to solve this problem by providing a new stream of revenue and helping publishers thrive in a new digital ad era. How It Works At

The digital advertising landscape is undergoing a monumental shift. The threat of the deprecation of third-party cookies by major browsers like Safari, Firefox, and soon, Chrome, has moved marketers closer to a “cookieless” world where traditional methods of audience targeting and monetization are becoming increasingly ineffective. For publishers and advertisers, this presents a significant challenge: how to maintain revenue and

Apple + Alternative IDs = Better Performance than Google + Cookies By Roy Shkedi, CEO Intent IQ Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible

Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The

IAB.ALM may be the best venue to take the pulse of the Adtech industry and develop strategic opportunities. This year didn’t disappoint. Our partners Assembly Global and Simpli.fi shared great initial results with Intent IQ’s universal ID. The winners of 2024 will be those who experiment with cookieless addressability. Don’t wait and see. The answers are out there. You can

With patented first-party ID clustering for cookieless monetization, addressability, and measurement at scale using privacy by design, Intent IQ was declared the winner and best in identity technology at a luxury gala Evening. What a phenomenal ride!! Proven success – Intent IQ is the best in identity technology! With patented first-party ID clustering for cookieless monetization, addressability, and measurement at

With the recent news of Apple’s webkit tweak, it’s good to know that Intent IQ has been working with the seven-day time window limitation for a while now, its bid enhancement service increasing ad space sellers revenue by 3X despite the imitation. Intent IQ’s Bid Enhancement solution provides ad space sellers with their partner DSP and SSP IDs in the

Deal Continues ID Discovery Services for Video Discovery Platform Primis, a leader in video discovery, has announced that it has renewed an exclusivity partnership with Intent IQ, a next-generation identity resolution company. Primis will continue using Intent IQ’s bid enhancement service to identify IDs in a cookieless environment better, leveraging and maximizing ad monetization for Primis’ publisher clients in the