A New Solution to Uphold the Internet in a Cookie-less Environment, BIH is a high-coverage, high accuracy universal ID solution that mitigates third-party cookie deprecation, and facilitates cross-site and cross device ad targeting and attribution in a privacy forward way
Next generation identity resolution leader Intent IQ is introducing its Browser Identity Hub (‘BIH’) service, which addresses third-party cookieless environments, such as the one created by iOS Safari or the future Chrome, by stepping in and providing a privacy-friendly universal ID across 80% of sites’ cookieless ad inventory, powering targeting & attribution across sites and devices.
The universal ID is a number generated by Intent IQ that represents a person. The ID is not matched with personal information and remains anonymous. The Intent IQ solution enables partners – publishers, SSPs, DSPs, DMPs and advertisers, frequency capping, targeting and attribution in a privacy-forward way on a person level.
BIH works regardless of changes to user IP address and user agents.
BIH’s innovative, proprietary technology truly stands out in the coverage and accuracy it provides. BIH service covers over 80% of ad inventory with 90% accuracy.
By contrast, third-party cookies offer 56% coverage and log-in solutions offer coverage of less than 20%.