Cookieless Advertising Blog - Page 6 of 6

Soapbox: Innovation now for a cookie-less future, logins are not the answer

Update, October 2026: Google kept third-party cookies in Chrome and retired most of the Privacy Sandbox in October 2025. The cookieless environments described below — Safari, Firefox, mobile apps and CTV — are unchanged. For the current picture, read our guide to cookieless advertising. The login solution could fall apart if Apple users adopt “Sign in with Apple.” The ad

Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data

Unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns NEW YORK, NY, December 7, 2020 – Intent IQ, a next generation cross-device identification platform, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a cookieless future