Blog News

By Dror Ben-Yishai, Intent IQ’s CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid Enhancement Services too good to be true? Our answer is simple: NO. It truly is as good as it sounds for the following reasons: Approximately 40% of bid requests don’t have a DSP/SSP/partner cookie ID. This statistic

By Roy Shkedi, Intent IQ’s Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems that advertising on the open web, also known as “programmatic,” might be headed toward extinction. A confluence of events, developments, and trends are combining to make programmatic too much of a hassle for advertisers. These include

By Dror Ben-Yishai, Intent IQ’s CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an increasing amount of laws and regulations being implemented as a way to protect users’ privacy, however on the other hand, the resulted changes seems not to be what the users had in mind. The expected

Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace. The new partnership has yielded impressive results. Through the use of Intent IQ’s Bid Enhancement Services powered by its signature Identity Device Graph mixed with context, Infolinks has seen significant increases in targeted value, up to 30% and continuing to improve month over

By Roy Shkedi, Intent IQ’s chairman The Weather Channel recently announced that it will be moving its mobile app further into a subscription model to compensate for the anticipated loss of revenue when targeted ads will become harder to produce. Non-targeted ads are significantly less effective and cheaper than targeted ads, and the channel is anticipating taking a hit. But

By Roy Shkedi, Intent IQ’s Chairman Little do most internet users know that when they sign onto a website and click on the “Accept cookies” option, they are part of the massive internet advertising ecosystem in which companies target ads to relevant users. While cookies have been an inherent part of the advertising ecosystem for the past 20 years, certain

A New Solution to Uphold the Internet in a Cookie-less Environment, BIH is a high-coverage, high accuracy universal ID solution that mitigates third-party cookie deprecation, and facilitates cross-site and cross device ad targeting and attribution in a privacy forward way Next generation identity resolution leader Intent IQ is introducing its Browser Identity Hub (‘BIH’) service, which addresses third-party cookieless environments,

by Ariel Henemann (Ph.D), Intent IQ’s head of Data Science Identity data on the internet is like a gold mine. The gold is there but you have to work hard to find it, clean it, and purify it in order to make it valuable. Our job in the data science team at Intent IQ is to make sense of the

The login solution could fall apart if Apple users adopt “Sign in with Apple.” The ad tech industry has a history of innovation, which is why I’m optimistic for our profession’s future during these unprecedented times. Invention was born out of hard times before. Now is a time to come together, as we have a big challenge on our hands