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Intent IQ Bid Enhancement

Are you an SSP or a Publisher who’s trying to maximize revenues from your current traffic? 

We are a next-gen identity resolution provider, helping SSPs and publishers lift their revenues by 20% to 30% from their current demand and supply partners by increasing their bid rate, CPM and fill-rate.

How?

  • By simply opening up your inventory and allowing the powerful Intent IQ identity device graph to aggregate all of the SSP and DSP IDs into a single Intent IQ Person ID while also returning your partner SSP and DSP IDs when you are missing such IDs

  • Intent IQ supports third party cookie and cookieless environments, such as Safari and the future Chrome.

  • Integration is simple. Options include: header bidding, server-side and Prebid.

Business impact?

  • Immediate results, driven by having more SSP and DSP IDs associated with your ad space when you do not have them, along with the Intent IQ ID.

  • Increases your bid ratio, CPM and fill-rate.

  • Lift your revenues by 20%-30%.


For example:     

 

  • If 60% of your inventory today is associated with an ID, we should be able to increase it to 80%.

  • We are not “reinventing the wheel”, we are “just” linking more of your inventory to identity.

  • And we are not providing a new transactional ID.

  • We rely on our very powerful ID device graph, to provide the missing partner SSP and DSP IDs along with Intent IQ ID.     
        

 

Wow, and the cost?

  • You only pay a revenue share from the incremental revenue we generate for you.

Sounds too good to be true. How come I’ve never heard of you guys?

  • We are a deep tech shop, New York-based, with over 150 granted patents across our properties, and we power some companies we are sure you have heard of, with our white-labeled solutions.

  • We are focused on developing innovative solutions, and let them speak for themselves.

Get in touch with our experts.

Modern Office

LET'S TALK

We'de love to tell you more about Intent IQ, and to set up a trial customized for your needs. 

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