Intent IQ® Bid Enhancement

How?

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• By simply opening up your inventory and allowing the powerful Intent IQ identity device graph to aggregate all of the SSP and DSP IDs into a single Intent IQ Person ID while also returning your partner SSP and DSP IDs when you are missing such IDs

• Intent IQ supports third party cookie and cookieless environments, such as Safari and the future Chrome.

• Integration is simple. Options include: header bidding, server-side and Prebid.

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Business impact?

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• Immediate results, driven by having more SSP and DSP IDs associated with your ad space when you do not have them, along with the Intent IQ ID.

• Increases your bid ratio, CPM and fill-rate.

• Lift your revenues by 20%-30%.

For example:     

 

• If 60% of your inventory today is associated with an ID, we should be able to increase it to 80%.

• We are not “reinventing the wheel”, we are “just” linking more of your inventory to identity.

• And we are not providing a new transactional ID.

• We rely on our very powerful ID device graph, to provide the missing partner SSP and DSP IDs along with Intent IQ ID.     
      

 

Wow, and the cost?

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• You only pay a revenue share from the incremental revenue we generate for you.

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Sounds too good to be true. How come I’ve never heard of you guys?

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• We are a deep tech shop, New York-based, with over 150 granted patents across our properties, and we power some companies we are sure you have heard of, with our white-labeled solutions.

• We are focused on developing innovative solutions, and let them speak for themselves.