CTV Attribution

Main Features of the CTV/OTT Graph

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Click-Through Attribution, 100% View-Through Attribution  

Support for all levels of attribution (Brick and Mortar, Household, person, device, browser level) without being restricted to a single house IP address.
This catch-all attribution enables advertisers to focus on the effectiveness of multichannel campaigns on different devices, from the beginning of the customer’s journey through to the action.

 

360* Attribution Solution

Attributes multiple consumer devices such as laptops, tablets, mobile phones, connected TVs, and game consoles, etc. to a single consumer.

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Future Proof Advertising Ecosystem

Supports the latest Apple iOS 14 changes - advertising IDs (IDFA) have been eliminated and third-party cookies are soon to be obsolete.

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Brick and Mortar Support

Supports physical brick-and-mortar attribution based on hashed mail to an online campaign - connecting physical brick-and-mortar stores into the online world of the consumer. In addition, offline attribution can be measured by geo-fencing brick and mortar stores.

 

Home Office Attribution

Supports home/office attribution across multiple devices and locations. For example, a consumer sees a banner on their work laptop, and in the evening, they answer a call to action from their home later they will engage with CTA from their home.​

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Dashboard 
Unique and aggregate RT dashboard