CTV & OTT Attribution
Intent IQ’s CTV/OTT attribution service attributes online actions and offline conversions to CTV/OTT ads in all environments including cookie-less and MAID-less.
Intent IQ’s CTV/OTT graph facilitates CTV/OTT targeting and attribution using online and offline data. Over 114M households and offices in the US and Canada.
Accuracy of 92%-97% measured deterministically with 4M different samples every 24 hours.
Main Features of the CTV/OTT Graph
Click-Through Attribution, 100% View-Through Attribution
Support for all levels of attribution (Brick and Mortar, Household, person, device, browser level) without being restricted to a single house IP address.
This catch-all attribution enables advertisers to focus on the effectiveness of multichannel campaigns on different devices, from the beginning of the customer’s journey through to the action.
360* Attribution Solution
Attributes multiple consumer devices such as laptops, tablets, mobile phones, connected TVs, and game consoles, etc. to a single consumer.
Future Proof Advertising Ecosystem
Supports the latest Apple iOS 14 changes - advertising IDs (IDFA) have been eliminated and third-party cookies are soon to be obsolete.
Brick and Mortar Support
Supports physical brick-and-mortar attribution based on hashed mail to an online campaign - connecting physical brick-and-mortar stores into the online world of the consumer. In addition, offline attribution can be measured by geo-fencing brick and mortar stores.
Home Office Attribution
Supports home/office attribution across multiple devices and locations. For example, a consumer sees a banner on their work laptop, and in the evening, they answer a call to action from their home later they will engage with CTA from their home.
Unique and aggregate RT dashboard
simple seamless integration
Privacy-friendly - no PII!
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