CTV/OTT attribution

By Noam Ben-Yishai IntentIQ’s R&D Team Leader The Promise and the Pivot When we first started Intent IQ, the promise of Over-the-Top (OTT) advertising was simple: the precision of digital with the impact of the big screen. But as any marketer who has tried to track a CTV impression to a mobile purchase knows, the reality is far more complex.

Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days look-back window. Nondelivered ads? Measuring potential lift of your campaign for non-delivered ads inventory. Lost conversions? You can now measure the impact of lost conversion and tune your campaign. offers 360° attribution, which attributes multiple consumer devices such as laptops, tablets, mobile phones, connected