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OTT attribution: overcoming the challenges of house IP address movement in CTV
By Noam Ben-Yishai IntentIQ’s R&D Team Leader CTV attribution is hard, it’s hard like fishing with a net full of holes. those holes are caused by the constant movement of house IP addresses, cross-device activities, long time gaps between each phase in the customer journey, multiple media channels, and many more reasons. we know that because we had to solve
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