Intent IQ is proud to be included in the Paladin report
Intent IQ is proud to be included in the Paladin report. Intent IQ -Next-Generation Identity Resolution Leader.
NEWS & UPDATES
Google Overhauls Cookie Replacement Plan After Privacy CritiquesNew
Roy Shkedi, Intent IQ's Chairman: "Google’s recent cookie replacement plan makes targeting based on sites visited by people literally...
Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV
Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic...
Our Privacy Friendly Identity Graph- Let's Talk:
By Noam Ben-Yishai IntentIQ's Head of R&D For the better part of the past decade, marketers have strived to achieve a unified customer...
10 cookie flavors you should know before 2023
By Ph.D. Ariel Hanemann Intent IQ's – Head of Data Science. 1- Where did all my cookies go? Our industry is about to experience an...
Intent IQ iOS In-App Re-Engagement Solution
Are you a Mobile iOS app owner? who’s been losing users due to app abandonment? Are you unable to re-engage lost users and entice them...
The constant movement of house IP addresses- CTV/OTT ATTRIBUTION
By Noam Ben-Yishai IntentIQ's R&D Team Leader CTV attribution is hard, it's hard like fishing with a net full of holes. those holes are...
Lost conversion? Non-delivered ads? Look-back window?CTV/OTT ATTRIBUTION
Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days...
NEW PARTNERSHIP
We are happy to announce our partnership with PRIMIS. Primis is the global Video Discovery platform that increases revenue for publishers...
IntentIQ & Prebid – We simply lift your revenue
By Dror Ben-Yishai, IntentIQ's CTO Header bidding has been a part of digital advertising since 2015 and since then exploding to almost...
What are the Challenges Facing CTV/OTT Advertising?
What are the Challenges Facing CTV/OTT Advertising? CTV and OTT advertising is different from linear TV. The latter offers ads that you...
CTV/OTT GLOSSARY
Not clear on all the technical lingo in the CTV/OTT advertising world? We’ve created a glossary to help you navigate this new technology...
"Imagine" The well-known song- Imagine all the features “living” in your CTV/OTT campaign YOO, HOO,
· look back window up to 180 Days · Measuring potential Lift from none delivered ads inventory. · Measuring lost...
Can we measure CTV/OTT?
By Noam Ben-Yishai, Intent IQ's Service R&D Team Leader With a view-through of up to 180 days and a lack of standard measurement, some...
Times fly by - Our Summer Interns Share Their IntentIQ/Datonics experience
By Gali Rom-Amsili, Intent IQ's Customer Success Manager and Business Development. As Summer ends, so does internship season. Look what...
Bid Enhancement by Intent IQ- is it too good to be true?
By Dror Ben-Yishai, Intent IQ's CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid...
Will Programmatic Advertising Become Extinct?
By Roy Shkedi, Intent IQ's Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems...
Would you prefer to get Ad-Based Internet As Opposed to Subscription-Based?
By Dror Ben-Yishai, Intent IQ's CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an...
Intent IQ’s bid enhancement service yields over 30% increase in ROI for campaigns run by Infolinks
Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace....
The Problem with Apple’s New App Tracking Transparency
By Roy Shkedi, Intent IQ's chairman The Weather Channel recently announced that it will be moving its mobile app further into a...