NEWS & UPDATES

Cookieless audience performance platform is here

Intent IQ sponsored 4A’s Decisions 2023 conference held in New York on March. Our VP of partnerships and strategy, Fabrice Beer-Gabel,...

From Missed Targets to Direct Hits: A Fairy Tale About the Rise of Targeted Advertising

Noam Ben Yishai our R&D Director share A Fairy Tale About the Rise of Targeted Advertising. Once upon a time, advertisers relied solely...

Intent IQ is proud to be included in the Paladin report

Intent IQ is proud to be included in the Paladin report. Intent IQ -Next-Generation Identity Resolution Leader.

Google Overhauls Cookie Replacement Plan After Privacy CritiquesNew

Roy Shkedi, Intent IQ's Chairman: "Google’s recent cookie replacement plan makes targeting based on sites visited by people literally...

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic...

Identity Graph: a privacy-friendly solution to enhance customer insights

10 cookie flavors you should know before 2023

By Ph.D. Ariel Hanemann Intent IQ's – Head of Data Science. 1- Where did all my cookies go? Our industry is about to experience an...

Intent IQ iOS In-App Re-Engagement Solution

Are you a Mobile iOS app owner? who’s been losing users due to app abandonment? Are you unable to re-engage lost users and entice them...

OTT attribution: overcoming the challenges of house IP address movement in CTV

By Noam Ben-Yishai IntentIQ's R&D Team Leader CTV attribution is hard, it's hard like fishing with a net full of holes. those holes are...

Lost conversion? Non-delivered ads? Look-back window?CTV/OTT ATTRIBUTION

Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days...

NEW PARTNERSHIP

We are happy to announce our partnership with PRIMIS. Primis is the global Video Discovery platform that increases revenue for publishers...

IntentIQ & Prebid – We simply lift your revenue

By Dror Ben-Yishai, IntentIQ's CTO Header bidding has been a part of digital advertising since 2015 and since then exploding to almost...

What are the Challenges Facing CTV/OTT Advertising?

What are the Challenges Facing CTV/OTT Advertising? CTV and OTT advertising is different from linear TV. The latter offers ads that you...

CTV/OTT GLOSSARY

Not clear on all the technical lingo in the CTV/OTT advertising world? We’ve created a glossary to help you navigate this new technology...

"Imagine" The well-known song- Imagine all the features “living” in your CTV/OTT campaign YOO, HOO,

· look back window up to 180 Days · Measuring potential Lift from none delivered ads inventory. · Measuring lost...

Can we measure CTV/OTT?

By Noam Ben-Yishai, Intent IQ's Service R&D Team Leader With a view-through of up to 180 days and a lack of standard measurement, some...

Times fly by - Our Summer Interns Share Their IntentIQ/Datonics experience

By Gali Rom-Amsili, Intent IQ's Customer Success Manager and Business Development. As Summer ends, so does internship season. Look what...

Bid Enhancement Services by Intent IQ- is it too good to be true?

By Dror Ben-Yishai, Intent IQ's CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid...

Will Programmatic Advertising Become Extinct?

By Roy Shkedi, Intent IQ's Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems...

Would you prefer to get Ad-Based Internet As Opposed to Subscription-Based?

By Dror Ben-Yishai, Intent IQ's CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an...