What are the Challenges Facing CTV/OTT Advertising?
What are the Challenges Facing CTV/OTT Advertising? CTV and OTT advertising is different from linear TV. The latter offers ads that you...
NEWS & UPDATES
CTV/OTT GLOSSARY
Not clear on all the technical lingo in the CTV/OTT advertising world? We’ve created a glossary to help you navigate this new technology...
"Imagine" The well-known song- Imagine all the features “living” in your CTV/OTT campaign YOO, HOO,
· look back window up to 180 Days · Measuring potential Lift from none delivered ads inventory. · Measuring lost...
Can we measure CTV/OTT?
By Noam Ben-Yishai, Intent IQ's Service R&D Team Leader With a view-through of up to 180 days and a lack of standard measurement, some...
Times fly by - Our Summer Interns Share Their IntentIQ/Datonics experience
By Gali Rom-Amsili, Intent IQ's Customer Success Manager and Business Development. As Summer ends, so does internship season. Look what...
Bid Enhancement by Intent IQ- is it too good to be true?
By Dror Ben-Yishai, Intent IQ's CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid...
Will Programmatic Advertising Become Extinct?
By Roy Shkedi, Intent IQ's Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems...
Would you prefer to get Ad-Based Internet As Opposed to Subscription-Based?
By Dror Ben-Yishai, Intent IQ's CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an...
Intent IQ’s bid enhancement service yields over 30% increase in ROI for campaigns run by Infolinks
Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace....
The Problem with Apple’s New App Tracking Transparency
By Roy Shkedi, Intent IQ's chairman The Weather Channel recently announced that it will be moving its mobile app further into a...
Why Unified 2.0 Will Face Challenges in Replacing Cookies
By Roy Shkedi, Intent IQ's Chairman Little do most internet users know that when they sign onto a website and click on the “Accept...
Data Sharing Choices (DSC) in Light of Google's Removal of 3rd-Party-Cookies
Google’s third-party cookies depreciation will be completed by March 2022, kicking off the process with the release of the Chrome 90...
Intent IQ Introduces Browser Identity Hub (‘BIH’)
A New Solution to Uphold the Internet in a Cookie-less Environment, BIH is a high-coverage, high accuracy universal ID solution that...
Connecting the dots with data science
by Ariel Henemann (Ph.D), Intent IQ's head of Data Science Identity data on the internet is like a gold mine. The gold is there but you...
Soapbox: Innovation now for a cookie-less future, logins are not the answer
The login solution could fall apart if Apple users adopt “Sign in with Apple.” The ad tech industry has a history of innovation, which is...
Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data
Unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns NEW...