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Partners LoginRESULTS & BENEFITS
The partnership produced measurable, sustained gains across
Fandom’s cookieless traffic:
“We needed a privacy-safe solution that would help us improve advertising performance in cookieless environments, and we
found that solution with Intent IQ. We saw sustained revenue lift across all cookieless users including iOS, Safari, and Firefox.”
Jason Tollestrup
VP, Global Revenue Strategy & Operations, Fandom
ABOUT THE CUSTOMER
Fandom is the world’s largest fan platform, attracting more than 350 million unique monthly visitors across 250,000+ fan-driven
communities. With deep audience engagement in entertainment, gaming, TV, and film, Fandom provides advertisers with a premium
environment to reach highly invested fans.
CUSTOMER CHALLENGE
The decline of third-party cookies, combined with fragmented privacy rules across browsers, made it difficult for Fandom to
monetize high-value audiences such as iOS users. Although Apple’s 133 million U.S. mobile users have an average household income
40% higher than Android users, cookieless traffic accounted for less than 20% of attributable programmatic revenues. Fandom needed a scalable, privacy-forward solution to unlock this audience without compromising compliance.
PARTNER SOLUTION
Fandom partnered with Intent IQ to deploy its Bid Enhancement solution, powered by the company’s patented Alternative ID tech. The solution enables addressability and monetization across cookieless environments, including iOS, Safari, and Firefox.
KEY TECHNOLOGY FEATURES
- Cross-device identity graph covering 180M+ North American cookieless users.
- Real-time matching across 50B daily ad opportunities on 100,000+ sites and apps.
- 90% deterministic accuracy, with graphs refreshed every 48 hours for reliability.
IMPLEMENTATION SUPPORT
- Intent IQ’s Professional Services (PS) team works with customers to integrate via JavaScript or server-to-server.
- Deployments begin with a 14-day free trial with unlimited traffic.
- Incremental revenue lift is measured transparently; customers only begin paying after the trial, based on validated uplift.
- A performance reporting dashboard, built on AWS infrastructure, provides ongoing visibility into campaign results.
AVAILABILITY
Intent IQ’s Bid Enhancement solution is publicly available on AWS Marketplace, allowing customers to purchase it with committed AWS spend and consolidated billing benefits.
ABOUT THE PARTNER
Intent IQ is a global leader in privacy-first identity resolution, helping advertisers and publishers succeed across cookieless environments. With capabilities including Alternative ID, Bid Enhancement, and a cross-device identity graph, Intent IQ enables
addressability and monetization at scale. The solution is also available through AWS Marketplace, giving customers streamlined
procurement and the ability to leverage AWS commitments.