Partners Login
Contact UsOverview
As third-party cookies continue to disappear, publishers are facing a growing monetization gap across browsers where traditional user identification methods no longer work, resulting in a growing portion of inventory that is difficult to monetize due to limited addressability and reduced bidder competition.
Intent IQ partnered with Publift to help publishers recover the value of this traffic by enabling addressability and monetization in ID-less environments. By deploying Intent IQ’s identity solution across Publift’s publisher network, the partnership focused on unlocking revenue from previously under-monetized inventory while maintaining a privacy-compliant framework.
The goal of the partnership: recover lost revenue from ID-less traffic without adding complexity for publishers.
The Challenge
In environments where third-party cookies are unavailable, the ability to identify users and match demand is limited, reducing bidder participation and lowering inventory value.
For Publift and its publisher partners, this meant a meaningful portion of inventory was being monetized below its true value, creating a clear opportunity to recover lost revenue from ID-less environments.
The Solution
Intent IQ’s ID-less identity solution was deployed across selected publishers within Publift’s publisher network to enable addressability in environments where traditional identifiers are unavailable.
The solution enables publishers to:
- Increase addressability in ID-less environments
- Improve bidder participation and auction competition
- Recover revenue from previously under-monetized traffic
- Operate within a privacy-compliant framework aligned with global privacy regulations
The partnership was structured as a performance-based commercial model, where Intent IQ earns only from incremental revenue generated, ensuring alignment with Publift and its publisher partners.
Results: January – February 2026
- 20.7% revenue uplift - United States
- 18% revenue uplift - Non-EU geographies
- 15% revenue uplift - Global (including partial EU traffic)*
- Up to 70% revenue uplift in top-performing publisher deployments
*EU integration is currently in progress and will be reflected in future reporting.
Why It Worked
- Single-tag deployment: Seamless Prebid integration with no disruption to Publift's existing ad stack or publisher experience
- Real-time identity resolution: Intent IQ's Identity Graph matched users in real-time, restoring bidder competition in previously dark inventory
- Performance-based model: Revenue sharing only on incremental gains eliminated risk for Publift and its publishers
- Privacy-first architecture: Designed to support GDPR, CCPA, and GPP compliance,
About Intent IQ
Intent IQ is an award-winning identity technology company that helps publishers unlock the full value of their inventory in a cookieless world. Powered by a proprietary Identity Graph, Intent IQ restores addressability and bidder competition in ID-less environments, driving revenue uplift for its partners while remaining fully compliant with global privacy regulations.
About Publift
Publift is a programmatic advertising technology partner that helps digital and enterprise publishers grow their programmatic ad revenue through advanced ad technology, data-driven optimization, and dedicated service. Founded in 2015, Publift supports over 900 publishers across more than 60 countries and is a Premier Google Certified Publishing Partner (GCPP)..