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Partners LoginRESULTS & BENEFITS
BidMachine conducted a controlled performance test comparing ad requests using MAIDs alone with requests enriched by Intent IQ’s identity signals. The results demonstrated significant uplift:
INCREASE IN PERFORMANCE
ON ANDROID DEVICES
INCREASE IN PERFORMANCE
ON IOS DEVICES
“In today’s privacy-conscious environment, precision targeting
without relying on traditional identifiers is critical. Intent IQ’s identity
signals have helped us unlock a powerful new layer of performance,
especially on platforms where data has become increasingly sparse
and signal loss is more prevalent.”
Mark Fruehan
Global Head of Demand and Strategic Partner Development at BidMachine
The integration not only improved ad effectiveness for demand partners but also set a new standard for scalable, privacy-centric identity in mobile advertising.
ABOUT THE CUSTOMER
BidMachine is a global mobile supply-side platform (SSP) serving hundreds of millions of ad requests daily. The platform helps publishers and advertisers maximize value across smartphones, tablets, and apps by supporting mobile advertising IDs (MAIDs) where permitted, enabling brands to reach consumers with precision targeting based on demographics and behavioral signals.
CUSTOMER CHALLENGE
In mobile advertising, signal loss has become a critical issue. Platforms such as iOS have restricted access to traditional identifiers, reducing match rates and limiting addressability. For BidMachine and its publisher partners, this created three urgent challenges:
• Limited visibility into iOS and other privacy-first environments.
• Performance loss when relying solely on MAIDs for targeting.
• Advertiser demand for scalable, privacy-safe solutions that still
deliver measurable results.
PARTNER SOLUTION
To overcome these challenges, BidMachine integrated Intent IQ’s advanced identity resolution platform into its SSP.
SOLUTION HIGHLIGHTS
Identity Enrichment:
MAIDs were supplemented with Intent IQ’s alternative IDs, mapped to a broader set of contextual and demographic data.
Cross-Device Scale:
Intent IQ’s identity graph spans 180M+ North American users, refreshed every 48 hours for accuracy.
Privacy-First:
Alternative IDs provided addressability without exposing traditional identifiers, aligning with evolving privacy mandates.
Easy Integration:
Intent IQ’s Professional Services team supports integration via JavaScript or server-to-server, ensuring seamless deployment.
AVAILABILITY
The identity enrichment solution that powered BidMachine’s integration is publicly available through AWS Marketplace, enabling customers to use AWS credits and consolidated billing.
ABOUT THE PARTNER
Intent IQ is a global leader in privacy-first identity resolution, helping advertisers and publishers succeed across cookieless environments. With capabilities including Alternative ID, Bid Enhancement, and a cross-device identity graph, Intent IQ enables addressability and monetization at scale. The solution is also available through AWS Marketplace, giving customers streamlined procurement and the ability to leverage AWS commitments.
Without innovation, BidMachine risked reduced effectiveness for demand partners and lower monetization for publishers in high-value mobile environments.