Case Studies

RESULTS & BENEFITS The partnership produced measurable, sustained gains acrossFandom’s cookieless traffic: “We needed a privacy-safe solution that would help us improve advertising performance in cookieless environments, and wefound that solution with Intent IQ. We saw sustained revenue lift across all cookieless users including iOS, Safari, and Firefox.” Jason Tollestrup VP, Global Revenue Strategy & Operations, Fandom ABOUT THE CUSTOMER

RESULTS & BENEFITS BidMachine conducted a controlled performance test comparing ad requests using MAIDs alone with requests enriched by Intent IQ’s identity signals. The results demonstrated significant uplift: 35%+ INCREASE IN PERFORMANCEON ANDROID DEVICES 85%+ INCREASE IN PERFORMANCEON IOS DEVICES “In today’s privacy-conscious environment, precision targetingwithout relying on traditional identifiers is critical. Intent IQ’s identitysignals have helped us unlock a

RESULTS & BENEFITS The partnership produced measurable, sustained gains across Fandom’s cookieless traffic: 55 – 140% INCREASE IN REVENUEFROM COOKIELESS USERS 79% OF THIS AUDIENCE WERE IOS USERS,RESPONSIBLE FOR: 26% HIGHERCPMS 58% HIGHERFILL RATES “We needed a privacy-safe solution that would help us improve advertising performance in cookieless environments, and we found that solution with Intent IQ. We saw sustained