ארכיון OTT attribution - Cookieless Advertising Solution

OTT attribution: overcoming the challenges of house IP address movement in CTV

By Noam Ben-Yishai IntentIQ’s R&D Team Leader CTV attribution is hard, it’s hard like fishing with a net full of holes. those holes are caused by the constant movement of house IP addresses, cross-device activities, long time gaps between each phase in the customer journey, multiple media channels, and many more reasons. we know that because we had to solve

Lost conversion? Non-delivered ads? Look-back window?CTV/OTT ATTRIBUTION

Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days look-back window. Nondelivered ads? Measuring potential lift of your campaign for non-delivered ads inventory. Lost conversions? You can now measure the impact of lost conversion and tune your campaign. offers 360° attribution, which attributes multiple consumer devices such as laptops, tablets, mobile phones, connected

CTV/OTT GLOSSARY

Not clear on all the technical lingo in the CTV/OTT advertising world? We’ve created a glossary to help you navigate this new technology more easily. The deeper your understanding of CTV/OTT, the more effective your advertising can be. Smart TV – A TV that can connect to the internet Linear TV – Traditional cable or satellite TV Over-the-Top (OTT) –