Safari audience targeting and measurement
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WHAT IS POSSIBLE?
Reach & retarget 180M iPhone Safari/Edge/Firefox users in North America with lower-than-Chrome CPMs
Attribute CTV & Safari campaigns with ROAS improvement of 50% on average and up to 3X
Increase 1st-party and 3rd-party data performance by 50%
Protect revenue from Chrome’s cookie phaseout due in 2024 using patented technology