digital identity graph

By Noam Ben-Yishai IntentIQ’s Head of R&D As third-party cookies phase out and privacy regulations like GDPR and CCPA tighten, marketers face a growing “identity gap.” Fragmented data across devices makes it nearly impossible to maintain a 360-degree customer view. An identity graph is the solution to this fragmentation. It is a unified database that stitches together disconnected signals—such as