55% More Reach, 45% More Purchases: Horizon Media + Intent IQ on Audience Amplification | Cannes 2026

Recorded live at Cannes Lions 2026, AdExchanger sits down with Intent IQ and Horizon Media to unpack their joint pilot and what the results say about the future of identity in an AI-driven world.

What does audience amplification actually look like when you put it to work — and measure it all the way through the funnel?

Recorded live at Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to unpack their joint pilot and what the results say about the future of identity in an AI-driven world.

If you’re thinking about first-party data strategy, identity infrastructure, or incremental measurement heading into H2 2026, this one is worth the full watch.

Intent IQ
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