Google Overhauls Cookie Replacement Plan After Privacy CritiquesNew


Roy Shkedi, Intent IQ's Chairman:

"Google’s recent cookie replacement plan makes targeting based on sites visited by people literally impossible.

The categories are too broad and the data is collected only from sites that opt-in.

The result: inability to target and no scale.


Hope can be found in the form of technological solutions covering the majority of cookieless ad inventory, such as Intent IQ’s first-party ID clustering.


Without such scalable solutions, advertisers will mostly use the walled gardens, which will not be affected by Google’s changes, risking the future of the open web."


WSJ: "Google Overhauls Cookie Replacement Plan After Privacy Critiques: New proposal aims to provide less-granular information to advertisers, with implications for rivals and marketers"


https://www.wsj.com/articles/google-overhauls-cookie-replacement-plan-after-privacy-critiques-11643115603