IDENTITY DEVICE GRAPH (IDG)
IDENTITY DEVICE GRAPH
Intent IQ's Identity Device Graph dynamically maps over 114M US and Canadian households, offices and their devices, including laptops, desktops, tablets, smartphones and CTV.
Intent IQ does this across changing cookies, cookieless, mobile apps, MAID-less, CTV, operating systems, changing IPs and geolocations.
Powered by its signature Identity Device Graph, Intent IQ offers a suite of solutions specifically designed for the demise of the third-party cookie and MAID, which enable cross-app, cross-site and cross-device targeting and attribution in a privacy friendly fashion.
Leveraging +20B online signals every 24 hours and over 15B email open and log-in events every month, Intent IQ is able to create and maintain an accurate real-time map of devices, their users’ identities and the relations amongst the devices.
Relations are represented via 4 levels of identities:
Our patented proprietary solution combines deterministic based probabilistic graph with identity ranking based deterministic graph to create an absolute identity approach.
Intent IQ’s real-time graph guarantees you receive the most accurate up-to-date information available anywhere.
Intent IQ’s graph accuracy is 92%-97%, measured deterministically with 4 million different samples every 24 hours.
Intent IQ's Identity Device Graph solution is in line with the online advertising industry standards and in compliance with applicable requirements, including CCPA. Originating from the people that invented and evangelized AdChoices, privacy is in Intent IQ's DNA.
Get in touch with our experts to find out how Identity Device Graph can work for you
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