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Partners LoginWith the threat of third-party cookie deprecation, publishers are finding that their ad inventory, particularly in cookieless environments like Safari and Firefox, is being under-monetized. Intent IQ’s Bid Enhancement solution is a performance-based service designed to solve this problem by providing a new stream of revenue and helping publishers thrive in a new digital ad era.
How It Works
At its core, Bid Enhancement is an “ID switchboard” that fills the gaps in cookieless ad requests. When an ad request comes from a cookieless browser, it often lacks the necessary IDs that demand-side platforms (DSPs) and sell-side platforms (SSPs) need to effectively target ads. Intent IQ’s technology, powered by its patented first-party ID clustering technology and the IIQ ID, steps in to provide these missing IDs in real-time. This allows DSPs and SSPs to continue running targeted campaigns on cookieless inventory, which in turn leads to higher bid rates, increased CPMs, and improved fill rates for the publisher. It also benefits advertisers who are able to reach more of their target audiences.
The solution is highly scalable and accurate, with a claimed accuracy of over 90% and the ability to serve billions of impressions daily across a vast network of sites. The integration is also designed to be simple, requiring only a single tag implementation that supports common industry standards like Prebid (header bidding), JS, and RTB Server-side integration.
The Performance-Based Advantage
A key feature of Intent IQ’s Bid Enhancement is its business model. The service is performance-based, meaning Intent IQ is only paid from the incremental revenue it generates for its partners. There are no out-of-pocket costs for publishers or advertisers. This model demonstrates the company’s confidence in its technology and provides a transparent, risk-free way for publishers to regain lost cookieless revenue. Partners can see immediate results, with some publishers experiencing an average revenue lift of 50%-150% from their cookieless inventory.
Bid Enhancement FAQs
A: Bid Enhancement is designed for publishers, video platforms, exchanges, and mobile and CTV apps that are looking to increase revenue from their cookieless ad inventory.
A: It helps publishers monetize their cookieless inventory by providing the missing IDs needed for targeted advertising. This leads to higher CPMs, better fill rates, and a significant increase in overall ad revenue.
A: No, Intent IQ operates on a performance-based model. They are only paid from the incremental revenue that their technology generates for the publisher, making it a risk-free solution.
A: Unlike some alternative solutions that might only cover a small portion of a publisher’s inventory, Intent IQ’s solution is designed for scale, with a high accuracy and the ability to process billions of bid requests daily. It also uses a patented, privacy-by-design approach that leverages first-party ID clustering technology.
A: Integration is simple, requiring a single tag implementation that supports header bidding (Prebid), JavaScript, or RTB Server-side integration.