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Partners LoginIn the digital advertising ecosystem, the path to purchase is rarely a straight line. A user might see an ad on their Connected TV (CTV) in the morning, browse products on their mobile device during a commute, and finally convert on a desktop in the evening.
For publishers and advertisers, the challenge is connecting these scattered touchpoints into a single, coherent narrative. This is the core of identity resolution.
With the deprecation of third-party cookies and the rise of privacy frameworks like Apple’s ATT, traditional methods of tracking are failing. The industry is searching for a solution that can resolve IDs across channels without compromising user privacy.
Intent IQ delivers that solution today.
What is Next-Generation Identity Resolution?
At its simplest, identity resolution is the process of connecting data points from various devices and platforms to a single user or household.
However, Intent IQ’s approach goes beyond simple matching. Our technology leverages patented first-party ID clustering to create a persistent, privacy-compliant map of the user journey. By analyzing billions of digital signals daily, we create a dynamic Identity Device Graph that bridges the gap between:
- Cookieless Environments: Safari, Firefox, and iOS apps.
- Cookie-Based Environments: Chrome (for now) and Android.
Emerging Channels: CTV and OTT.
The Intent IQ Difference: Accuracy at Scale
Many solutions claim to solve identity, but they often sacrifice scale for accuracy—or vice versa. Intent IQ provides both.
Our IIQ ID—a privacy-friendly universal ID—empowers the ecosystem with:
- Unmatched Accuracy: We achieve 90% to 97% accuracy in identifying users across devices, verified deterministically against massive datasets.
- Massive Scale: Our solution covers over 80% of ad inventory, serving over 2 billion cookieless impressions daily.
- Future-Proofing: Whether it’s ID bridging for mobile or unifying cookies for the web, our graph is designed to function independently of third-party cookies.
Real-World Impact: Turning "Un-addressable" into Revenue
The power of precise identity resolution isn’t just theoretical. In a recent collaboration with Involved Media and TransUnion, Intent IQ helped a higher education client find “lost” audiences in cookieless environments.
By leveraging our identity graph to resolve users on Safari and iOS, the campaign achieved:
- 41% performance lift in conversions.
- 38% more leads from previously un-targetable environments.
- 44% reduction in Cost-Per-Lead (CPL).
“We are able to reach over 300M+ unique individuals in 120M+ households… making it possible to anonymously match otherwise unidentified users.” — Intent IQ Technology Overview
Watch: The Golden Triangle of Identity
To understand how scale, accuracy, and interoperability come together to solve the identity crisis, watch our recent discussion with leaders from TransUnion and Involved Media.
In this video, Fabrice Beer-Gabel (SVP Strategy & Partnerships at Intent IQ) discusses how restoring addressability drives massive business outcomes.
Why "Privacy-Compliant Identity" Matters
In the new era of advertising, privacy compliant identity is not optional—it is the baseline.
Intent IQ’s solution is built on a “Privacy by Design” framework. We do not rely on invasive fingerprinting or PII (Personally Identifiable Information) sharing. Instead, we use cohorts and clustered IDs to ensure that advertisers can target effectively while respecting user anonymity. This aligns with the highest standards of CCPA and GDPR compliance.
Conclusion
The fragmentation of the digital landscape is only accelerating. To maintain media monetization and effective targeting, you need a partner who can see the whole picture. Intent IQ’s identity resolution technology turns fragmentation into connection, ensuring that no valuable user is ever “lost” again.
Identity Resolution FAQs
A: The IIQ ID is Intent IQ’s universal ID solution. It is a distributed identity token that allows publishers and advertisers to recognize users across different sites and apps without relying on third-party cookies. It facilitates high-accuracy targeting and attribution in cookieless environments.
A: We use a combination of deterministic data (like logins) and advanced probabilistic modeling. By clustering non-personal signals (like IP addresses and device patterns) over time, our Identity Device Graph can associate a mobile phone, a laptop, and a CTV with the same household with extreme accuracy.
A: Yes. In fact, this is where Intent IQ shines. Our technology is specifically designed to restore addressability in “cookieless” browsers like Safari and on iOS devices where the IDFA is often unavailable.
A: It is complementary. While UID2 relies on hashed emails (requiring user login), Intent IQ’s solution provides addressability for the vast majority of the open web where users do not log in, ensuring you don’t lose scale.
A: Our graph consistently performs at 90-97% accuracy. We validate this daily using deterministic truth sets to ensure our partners are targeting real users, not ghosts.