Intent IQ is a New York-based advertising technology company that provides services to consumers, website and mobile application publishers, and other companies by delivering and facilitating the delivery of relevant ads to consumers (“Users”) on different devices such as laptops, desktops, tablets, smartphones, and TVs based on information collected across different devices.
What types of information does Intent IQ collect?
Our technology collects “Profile Data” about Users and “Device Data” about Users’ devices:
• Profile Data includes web pages visited, mobile applications used, videos and other content viewed, browsed and interacted with (including via emails), searches conducted, certain demographic information such as gender, the advertising displayed on your device and your interaction with such ads.
• Device Data includes your device IP address, device user agent such as type of browser and operating system, and approximate device geolocation (deduced for example from an IP address or geographical coordinates).
Intent IQ does NOT intentionally collect or store any data that can be used to directly identify a User, such as name, address, telephone number, social security number, or e-mail. We do not attempt to identify Users using the information we collect. We do collect, store, and share personally identifiable information that has been hashed so that it does not identify a User.
How is the information collected through Intent IQ technology used?
We use the information we collect to create a dynamic device map of different browsers, apps and devices associated with a User. The browsers, apps, and devices are identified by Device Data and identifiers that do not directly identify an individual, including cookies, hashed email addresses, and mobile operating systems assigned IDs such as the IDFA (on iOS devices), the Android Advertising ID, and the Windows Phone Advertising ID. Based on the collected information and the dynamic device map, Intent IQ and its partners are able to select relevant advertisements and deliver them to Users on different browsers, apps, and devices we have associated with them including laptops, desktops, smartphones, tablets, or TVs. Intent IQ and its partners also use the information we collect and the Dynamic Device Map to understand how users respond to and interact with ads and to report on that information, to detect and prevent fraud, and other purposes.
To whom is the information we collect disclosed?
Intent IQ makes available to its partners its dynamic device map to enable those companies to select relevant advertisements and personalize advertising and other content for Users on their different browsers, apps, and devices and for other purposes, such as reporting, analytics, and to detect and help prevent fraud. Intent IQ also discloses to its partners aggregate information about the advertisements delivered using the Intent IQ system. We may also disclose to third parties the information we collect through our technology when we have a good faith belief that it is necessary to do so in response to legal process, to protect and defend Intent IQ’ rights or property, to prevent fraud or in cases of imminent danger, or in the event of a merger, acquisition or sale of all or a part of Intent IQ’ assets.
How long do you retain the information you collect?
We generally store information collected via our technology for up to two years. After two years, the information we collect is discarded.
What are your security procedures?
The security of the information collected through Intent IQ’s technology is important to us. Information collected by the Intent IQ system is stored in databases that are maintained in secure data centers in the United States. Both physical and Internet access are strictly protected and limited. Access is granted only to those with authorization. No method of transmission over the Internet or of electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect the information we collect, we cannot guarantee its absolute security.
How can I opt-out?
If you would like to opt out from receiving more relevant ads from Intent IQ, please do the following for each browser or device you would like to opt out:
• For browsers, please click here.
• For iOS devices, turn ON the “Limit Ad Tracking” flag in the Advertising sub-section of the Privacy section of your Settings.
• For Android devices, select the “Opt-out of Interest-based ads” in the Ads section of the Google Settings App.
• For Windows phones, go to Settings > system > advertising id and toggle the Advertising ID switch to Off.
Please remember, opting out only from the device used to view this notice will not stop the delivery of targeted ads to you by Intent IQ on other devices associated with you. It also will not stop the collection of Device Data or device identifiers or the building of the dynamic device map of devices associated with you. We and our partners will still use the dynamic device map for purposes other than serving targeted ads, such as understanding and reporting on how users respond to ads and detecting and preventing fraud. We require third parties that use the device map not to use data from devices that have opted out for purposes of serving targeted ads to you, but their use of our device map is subject to their own privacy policies.
Please note that if you choose to opt out from a browser, we will place an Intent IQ opt-out cookie on your device that tells Intent IQ’s servers that you would like to opt out. If you delete cookies, use another browser or a different device, you need to renew your opt-out choice. Our opt-out process requires your browser to accept third-party cookies. Please make sure your browser allows third party cookies before utilizing this opt-out. For more information about first party and third party cookies, please visit http://www.allaboutcookies.org/.
How can I learn more about Intent IQ’ Privacy Practices?
You may contact Intent IQ with any questions or concerns you may have at:
Last updated on June 26, 2016