Products News

Stay updated of the latest product features, powerful integrations, and continuous advancements.

Bid Enhancement‎

Version: 6.1 Version Update – 30.11.2023 Experience Unmatched Performance, Enhanced Capabilities, and Unwavering Security with Our Latest Release

We’re thrilled to announce the release of our latest update, packed with enhancements that redefine your programmatic advertising experience. This release focuses on four key areas: groundbreaking performance optimization, seamless integration with Google programmatic, and enhanced security measures.

Breakthrough Performance Optimization: Experience 50% Faster Speeds

We’ve meticulously optimized our code to deliver a groundbreaking 50% performance boost. This enhancement ensures that your campaigns run with unparalleled efficiency, maximizing your ROI and overall programmatic advertising success.

Seamless Integration with Google Programmatic: Embracing PPID Support

We’ve extended our support to include PPID (Publisher Provided Identifier), enabling seamless integration with Google programmatic. This integration empowers you to leverage the power of Google’s programmatic ecosystem.

Expanded Reporting Capabilities: data reported to GAM

We’ve expanded our reporting capabilities to encompass GAM. Now the rev lift monitoring is supported also in GAM.  

Enhanced Security Measures: Safeguarding Your Data and Privacy

We’ve implemented enhanced security measures to safeguard your data and privacy. Improving to a more robust encryption, ensuring that your valuable information remains protected.

Version: 5.4
Version Update – 01.03.2023

Performance Optimization

Our meticulous code optimization has resulted in substantial performance improvements, enabling you to streamline your processes and maximize your revenue potential

CCPA Privacy Compliance

We’re committed to safeguarding your privacy and ensuring that your data is handled with the utmost care. This release incorporates comprehensive support for CCPA privacy regulations.

Version: 5.31
Version Update – 03.10.2022

Elevate Your Programmatic Advertising with Our Latest Release

We’re excited to announce the release of our latest update, designed to enhance your programmatic advertising experience and deliver unparalleled results. This release focuses on four key areas: enhanced alignment to support for latest Prebid modifications, improved ID synchronization, refined A/B testing measurement, and expanded Safari coverage.

Fully Redesigned Client to support Prebid  latest modifications 

We’ve completely overhauled our client to ensure seamless integration with the latest Prebid releases. This redesign empowers you to leverage the most advanced programmatic advertising capabilities, maximizing revenue and campaign effectiveness.

Enhanced ID Synchronization for Demand Partners

Streamlined ID synchronization ensures that your demand partners can accurately identify and target your valuable audiences. This improvement leads to more relevant ad placements and optimized campaign performance.

Refined A/B Testing Measurement

We’ve significantly improved our A/B testing measurement capabilities to provide you with more precise and comprehensive insights into the impact of bid enhancements on your revenue generation

Expanded Safari Coverage

Our expanded Safari coverage ensures that your ads are delivered effectively across a wider range of devices and browsers. This expansion broadens your reach and enhances your ability to target unreached cookieless audience