Identity Graph: a privacy-friendly solution to enhance customer insights
By Noam Ben-Yishai IntentIQ’s Head of R&D For the better part of the past decade, marketers have strived to achieve a unified customer view, also known as a “single view of the customer.” Despite the advances that have been made in marketing technology, the unified customer view is very hard to attain, mainly due to evolving data privacy regulations. Now
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