You may have seen a story AdExchanger recently posted about Intent IQ and our patents. We thought you might want to know a little more about us. We also thought you might want to know why you should embrace working with us.

Our founder and CEO, Roy Shkedi, has been an innovator and thought leader in the ad tech marketplace for over twenty-five years. His more than 170 patents reflect his leadership in solving the industry’s most fundamental challenges, including profile based bidding, online data monetization and probabilistic cross device, which Roy invented and patented, long before the industry understood what he envisioned. Humbly, these inventions are fundamental to the ad industry now because they formed the foundation for the many solutions that have subsequently been built on top of them.

Roy’s inventions and our technological innovation go hand in hand. The AlmondNet Group, including its subsidiaries Intent IQ and Datonics, have been pioneers throughout the industry’s history. AlmondNet was the first online data marketplace as well as the first probabilistic cross device company. Roy also developed and evangelized the “Enhanced Notice” (aka AdChoices in every banner), which was adopted as the standard privacy solution by the NAI and the rest of the online advertising industry.

Our patents are a reflection of our innovation and invention. They are licensed by some of the largest companies in the world, including Google and as recently as June, Microsoft. Patents are granted by patent offices around the world after years of vetting processes. Ours have withstood multiple post grant challenges to be established as our intellectual property, most recently by a federal judge and jury who found in our favor when Amazon challenged this. The judge, who has presided over more than 100 patent cases, and jury, spent a week hearing extensive testimony and evidence from both sides, including Amazon witnesses and other industry executives. The judge and jury supported Roy’s claim to his property and his right to protect it, on behalf of Intent IQ and its employees and their families.

We joined the IAB Tech Lab so we could share our innovative knowledge and deep industry expertise with the industry–and to contribute to new standards. In an attempt to be a good citizen in the Tech Lab, we met with Tech Lab representatives to make sure we understood the rules and policies of the Tech Lab. We strictly adhered to the IAB Tech Lab’s IP policy, which includes a provision for an Exclusion Notice to ensure patents could not be licensed for free to other Tech Lab members. As a matter of fact, we represented to the Tech Lab that we will not use the Exclusion Notice to support any infringement assertion, as that is not our goal. The IAB Tech Lab believed the Exclusion Notice was overbroad anyway—and our lack of alignment and resulting discord led us to voluntarily resign from the IAB Tech Lab on July 14.

Despite this, we firmly support the new IAB’s new ID bridging standard. It brings more transparency to the industry and will make it easier to see which solutions deliver better results for the advertisers and the publishers. Those results will speak for themselves.

Our own results are reflective of our history of innovation and invention—and the fact that we had a technological head start with our foundational innovations. We recently won AdExchanger’s Most Innovative Identity Technology for the second year in a row and Digiday Most Innovative Technology Platform just last week. We also recently joined InvolvedMedia and Fandom to share our collective campaign successes on both the buy and sell sides at AdExchanger’s Programmatic I/O.

Our industry-leading results may well ruffle some feathers. And some might take issue with our established property rights. We think this means we’re delivering value for our partners and our employees.

We invite you to meet our team and to partner with us to innovate together.