Intent IQ ID — The Cookieless Identity Solution

The Intent IQ ID (IIQ ID™) enables the targeting of desired iPhone and cookieless users at unprecedented scale and accuracy — in Safari, Firefox, mobile apps and CTV, where third-party cookies have never worked and no replacement is coming.

Relying on its first-party ID clustering technology, IIQ ID brings addressability, performance, measurement, and data onboarding that is privacy-compliant, yet reaches over 300 million active individuals in North America, with identity matched at 92%–97% accuracy, measured deterministically and verified daily.

IIQ ID is a Distributed Identity solution, enabling the identification of a visitor across sites, apps and devices.

IIQ ID is deployed across 100,000+ partner publisher sites, facilitating the targeting of 3.5B+ ads per day on Safari and other cookieless browsers.

IIQ ID facilitates a privacy-friendly targeted advertising ecosystem that benefits consumers who can access content and entertainment without paywalls, advertisers that could reach their target audience efficiently and publishers who could be fairly rewarded for their content.

IIQ ID is the identity layer underneath both Intent IQ products: Bid Enhancement for publishers, which delivers it as Prebid EIDs inside the bid request, and Cookieless Audience Activation for advertisers. For the wider picture, see our cookieless advertising guide.