The Future of Identity Resolution

An AI and identity resolution pioneer, Intent IQ's cookieless advertising solution delivers outstanding campaign results for advertisers with cookieless activation and attribution, while our cookieless inventory monetization service simultaneously increases publishers' revenue.

With Intent IQ, the future of advertising is smarter, more efficient, and entirely cookieless.

Simultaneously Deliver Value to Advertisers and Publishers

Choose Your Perspective

I’m an SSP or DSP

I’m an Online Publisher

I care about privacy and the internet

I'm an Advertiser

I'm an SSP or DSP

SSPs and DSPs face the challenge of navigating an evolving marketplace where identity loss is increasing and third-party cookie effectiveness is declining. While publisher first-party data is becoming more important, its inherent reach limitations are clear and 50% to 70% of advertising revenue relies on more scalable identity data. SSPs and DSPs must continue to help bridge this gap, ensuring consistent value delivery for both advertisers and publishers across the marketplace.

I'm an Online Publisher

The eroding effectiveness of third-party cookies, driven by platform restrictions and privacy changes, poses a significant threat to online publishers. With 50% to 70% of advertising revenue historically relying on identity data outside of what a publisher provides, advertisers must look further than their own first-party data, which often lacks the necessary scale to meet advertiser needs.

I care about privacy and the internet

Concerns about users’ data privacy have led to the gradual removal of third-party cookies from multiple browsers. Third party cookies have been the bloodline of advertising on the open internet because they facilitate the creation of anonymous rich profiles of users. These rich profiles are relevant to advertisers, who often buy advertising space on websites based on the rich profile of the current, anonymous visitor. This practice has raised two primary concerns from internet users:

The personal identity factor
The “creepy factor”

I'm an Advertiser

For advertisers, increasing signal loss and the diminishing effectiveness of third-party cookies creates substantial identity-related challenges. As a result, the effectiveness of critical advertising functions is jeopardized, including:

Audience targeting
Frequency capping
Measurement and attribution

Additionally, it creates increasing dependency on “walled gardens,” limiting reach and effectiveness across the open internet.

Our Solutions

Bid Enhancement
for Publishers

Cookieless Audience Activation for advertisers

Bid Enhancement

Intent IQ’s Bid Enhancement ensures you win the right impressions, improve campaign results, and unlock the full potential of your ad spend. Turn ad inventory into actionable, high-value opportunities.

Real-time user identification

Identify and qualify high-value audiences to drive the best outcomes

Advanced data enrichment

Gain rich, contextual user data to enhance targeting accuracy and campaign ROI

Dynamic inventory optimization

Identify untapped opportunities to improve efficiency for SSPs and DSPs

Seamless integration with ad platforms

Easily integrate our technology into your programmatic workflows to enhance decision-making

Cookieless Audience Activation for advertisers

At the heart of our success is our proprietary Intent IQ ID (IIQ ID), enabling over 2 billion targeted ads daily across 80,000+ websites and apps in cookieless environments. With a portfolio of 170+ patents trusted by industry leaders, we deliver groundbreaking capabilities, including:

Sophisticated profile-based bidding

Gain unmatched campaign efficiency with precise bidding strategies

Behavioral targeting at scale

Engage audiences with personalized ads based on insights into consumer behavior

Seamless online and offline data monetization

Unlock your data’s solutions to turn online engagement into offline transactions

Probabilistic cross-device targeting and attribution

Ensure accurate performance metrics and achieve seamless, consistent messaging across devices

Testimonials

“By working with Intent IQ we efficiently build scale and drive performance while overcoming signal loss challenges. The accuracy of their identity-based audience targeting is only matched by the team’s dedication to our business”

“We needed a privacy-safe solution that would help us to improve advertising performance in cookieless environments, and we found that solution with Intent IQ. We saw sustained revenue lift across all cookieless users including iOS, Safari, and Firefox, demonstrating that advertisers can operate effectively in these environments if they have the right strategies and technologies.”

Intent IQ's Snowflake Native App provides an efficient, effective privacy minded way in which to activate first party data as signal loss erosion permeates the landscape.

“Partnering with Intent IQ has been hugely beneficial for us and the publishers we work with. In an industry as hyper-optimized as ours, winning 12 percent higher revenue per day is a game-changer.”

"As the first demand-side platform to bring the Intent IQ-powered Cookieless Audience Extension to market, I look forward to supporting our clients as they adapt to this evolving industry landscape and utilize new and better tools to maximize reach and improve scale without the use of cookies."

News and Updates

When 150 million people go dark, marketers need a new map. And it starts with better data and identity partnerships. Leaders from Intent IQ, Involved Media and TransUnion show how they found the lost audience – and drove a 41% performance lift.

Intent IQ is a company that is able to create and maintain an accurate real-time map of devices, their users’ identities, and the relations amongst the devices. Pulse 2.0 interviewed Intent IQ CTO Dror Ben Yishai to learn more about the company.

Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved from a tactical add-on into a strategic cornerstone. Today, it’s the foundation of scalable performance and durable addressability—not a luxury, but a necessity.

Roy Shkedi, founder and CEO of Intent IQ, has made a name for himself in our industry. If you’ve been anywhere near identity over the past decade, there’s a good chance you’ve heard of him. That’s not by accident.

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the company’s commitment to delivering enterprise-grade data security, confidentiality, and operational integrity. This achievement marks a key step forward on an expanded journey to continuously strengthen and scale the company’s privacy and security posture.

Intent IQ, a privacy-forward, next-generation identity resolution leader, today announced Intent IQ’s innovative Bid Enhancement solution is now available on Google Cloud Marketplace. As a result, Google Cloud customers can now easily access and leverage this powerful tool to improve advertising outcomes and maximize monetization.

Without a doubt, signal loss and heightened challenges in audience targeting and attribution are some of the greatest challenges facing all publishers and data-driven marketers today. To understand where the greatest progress has been made in solving for signal loss, we spoke with Dror Ben Yishai, CTO of Intent IQ. Here’s what advertisers and publishers need to know about identity resolution in an evolving privacy landscape.