ארכיון digital identity graph - Cookieless Advertising Solution | Intent IQ https://www.intentiq.com/tag/digital-identity-graph/ Intent IQ provides ad space sellers with their partner DSP & SSP IDs in the ~40% of bids where they have no cookie IDs in place, resulting in a 20%-30% ... Tue, 27 Jan 2026 16:41:06 +0000 en-US hourly 1 https://www.intentiq.com/wp-content/uploads/2023/10/cropped-favicon-32x32.png ארכיון digital identity graph - Cookieless Advertising Solution | Intent IQ https://www.intentiq.com/tag/digital-identity-graph/ 32 32 What is an Identity Graph? The Definitive Guide to Modern Identity Resolution https://www.intentiq.com/identity-graph-a-privacy-friendly-solution-to-enhance-customer-insights/ Tue, 17 Oct 2023 16:53:46 +0000 https://www.intentiq.com/?p=555 By Noam Ben-Yishai IntentIQ’s Head of R&D As third-party cookies phase out and privacy regulations like GDPR and CCPA tighten, marketers face a growing “identity gap.” Fragmented data across devices makes it nearly impossible to maintain a 360-degree customer view. An identity graph is the solution to this fragmentation. It is a unified database that stitches together disconnected signals—such as

הפוסט What is an Identity Graph? The Definitive Guide to Modern Identity Resolution הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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By Noam Ben-Yishai IntentIQ’s Head of R&D

As third-party cookies phase out and privacy regulations like GDPR and CCPA tighten, marketers face a growing “identity gap.” Fragmented data across devices makes it nearly impossible to maintain a 360-degree customer view.


An identity graph is the solution to this fragmentation. It is a unified database that stitches together disconnected signals—such as hashed emails, device IDs, and CTV signals—into a single, anonymous individual or household profile.

1. How an Identity Graph Works: Nodes and Edges

To understand an identity graph, think of it as a map of the digital world.

  • Nodes: These are the individual “points” of data, such as a laptop’s browser ID, a mobile device’s MAID, or a household’s IP address.
  • Edges: these are the “links” or relationships established between those nodes.

By mapping these relationships, the graph allows a brand to recognize that a user who saw an ad on their Connected TV is the same person who later searched for the product on their smartphone.

2. The Intent IQ Hybrid Advantage: Accuracy vs. Scale

Historically, marketers had to choose between two methods of identity resolution:

  1. Deterministic Matching: Uses verified links (like a login). It is 100% accurate but lacks scale because users aren’t always logged in.
  2. Probabilistic Matching: Uses AI to predict links based on patterns (like IP address and location). It has massive scale but lower accuracy.

Intent IQ’s Hybrid Approach: We utilize a deterministic seed to train our AI models. This allows us to achieve 92–97% deterministic-level accuracy while maintaining the massive reach of a probabilistic model—covering over 80% of ad inventory across 110 million households.

3. Expert Insight: Untangling Cross-Device Identity

Identity isn’t just about one person; it’s about households and environments. In this interview, Intent IQ’s CTO explains how clustering technology enables cross-device targeting without sacrificing privacy.

4. Why Identity Graphs are Essential for 2026

  • Cross-Device Attribution: Stop guessing. Connect a CTV view to a mobile conversion accurately.
  • Frequency Capping: Avoid “ad fatigue” by ensuring a user doesn’t see the same ad 15 times across different screens.
  • Cookieless Future-Proofing: Replace decaying 3rd-party cookies with stable, privacy-compliant identifiers like First-Party ID clusters.

 

5. Identity Graphs FAQs

No. A Customer Data Platform (CDP) stores your first-party data. An identity graph is the “intelligence layer” that links that data to the wider digital ecosystem (the open web).

A privacy-first graph, like Intent IQ’s, uses one-way hashed identifiers. This means we can recognize a user without ever knowing their actual name or raw email address.

Accuracy decays quickly. Intent IQ re-evaluates its graph every 24–48 hours to ensure connections remain fresh and accurate.

הפוסט What is an Identity Graph? The Definitive Guide to Modern Identity Resolution הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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