Lost conversion? Non-delivered ads? Look-back window? Attribution?
IntentIQ Highlights- CTV/OTT Attribution service:
Up to 180 days look-back window.
Nondelivered ads? Measuring potential lift of your campaign for non-delivered ads inventory.
Lost conversions? You can now measure the impact of lost conversion and tune your campaign.
offers 360° attribution, which attributes multiple consumer devices such as laptops, tablets, mobile phones, connected TVs, and game consoles, etc. to a single consumer.
Accuracy of 92%-95% measured deterministically with 4M different samples every 24 hours.
On the fly parameters- to enable adding dynamically matching KPI
No need to opt-out
Support conversion is done on cookieless delivered.