Path To Purchase Reporting
The path of a user purchase journey often spans across multiple devices. Advertisers are left in the dark as to where their conversions originate from.
The Path To Purchase Insights is an analytics tool that aggregates all the impressions, actions and conversions by users who have interacted with a campaign. Advertisers can review a breakdown of all the different routes that users are engaged with the brand. This tool will allow advertisers to identify the journey of their users and optimize to the path where the most engagement and conversions are occurring.
- Identify optimal marketing channels
- Increase return on ad spend