Next-Generation Identity Resolution Leader
Intent IQ privacy friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.
Intent IQ Bid Enhancement
We are next-gen Identity resolution helping SSP increase revenue with their current demand and supply partners generating a revenue lift of 20% to 30% and empowering over 1B daily ads for our SSP/s and Ad Management partners.
CTV & OTT Attribution
Intent IQ’s CTV/OTT graph facilitates CTV/OTT targeting and attribution using online and offline data. Over 110M households and offices in the US and Canada.
Accuracy of 92%-97% measured deterministically with 4M different samples every 24 hours.
OUR SOLUTIONS
Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV.
MOBILE IDENTITY HUB
MIH addresses the iOS14.5 IDFA challenge, by providing a privacy-friendly universal ID facilitating the same audience suppression, targeting, attribution and frequency across apps as before iOS 14.5.
CTV & OTT ATTRIBUTION
Intent IQ’s CTV/OTT graph facilitates CTV/OTT targeting and attribution using online and offline data. Over 110M households and offices in the US and Canada.
Accuracy of 92%-97% measured deterministically with 4M different samples every 24 hours.
BID ENHANCEMENT
For SSPs and publishers, experience 20%-30% revenue increase by partnering with IIQ to enhance bid requests with IDs.
BROWSER IDENTITY HUB
Addresses cookie deprecation by providing privacy-friendly universal ID across 80% of sites' cookieless ad inventory, powering targeting & attribution across sites/devices
OUR TECHNOLOGY
ACCURACY
Always between 92-97% validated accuracy - test it yourself!
4 LEVEL OF IDENTITY
Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.
PATENTED
Backed by +150 granted patents
SCALE
99% of devices in the US and Canada living in our graph across over 110M households
PROBABILISTIC AND DETERMINISTIC
Combination of probabilistic and deterministic.= absolute identity approach!
REAL-TIME
Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.
DATA SHARING CHOICE (DSC)
Intent IQ Introduces New Privacy-forward First-Party Data Sharing Choice ('DSC') Proposal
Addressing third-party cookie deprecation, DSC facilitates opt-in based cross-site targeting and attribution, empowering consumers and the Advertising & Media Ecosystem.
Data Sharing Choice (DSC) is a proposal that is powered by opt-in pop-ups and allows for sharing of the site’s first-party cookie identifier, IP address and user-agent, which are anonymous if not matched with personal information.
This method covers over 80% of ad inventory with 90% accuracy. In contrast, third-party cookies offer 56% coverage and log-in solutions coverage is expected to be capped at 20%.
MEET OUR LEADERSHIP
NOAM BEN YISHAI
Head of R&D
ARIEL HANEMANN (Ph.D)
Head of Data Science
NIRA FRENKEL
Marketing Director
GALI ROM-AMSILI
Customer Success and Business Development Manager
FABRICE BEER-GABEL
Director, Strategic partnerships, Media Agencies Impact
ROY SHKEDI
Chairman
DROR BEN YISHAI
CTO
GROUP PARTNERS
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LET'S TALK
We'de love to tell you more about Intent IQ, and to set up a trial customized for your needs.