MIH addresses the iOS14.5 IDFA challenge, by providing a privacy-friendly universal ID facilitating the same audience suppression, targeting, attribution and frequency across apps as before iOS 14.5.
Identify clients and prospects as they interact with sites, apps, and brick-and-mortar establishments, whether across their various screens or in person.
For SSPs and publishers, experience 20%-30% revenue increase by partnering with IIQ to enhance bid requests with IDs.
Addresses cookie deprecation by providing privacy-friendly universal ID across 80% of sites' cookieless ad inventory, powering targeting & attribution across sites/devices
Always between 92-97% validated accuracy - test it yourself!
Don’t stop at the person, take it to the household. Understand the relationships between household, person, their devices, and the profiles on devices.
Backed by +150 granted patents
99% of devices in the US and Canada living in our graph across over 110M households
Combination of probabilistic and deterministic.= absolute identity approach!
Dynamic graph. Constantly being updated to reflect the dynamic and fluid nature of the online environment in general and cookies and IPs in particular.
We'de love to tell you more about Intent IQ, and to set up a trial customized for your needs.