iOS Re-Engagement
Is re-engagement on iOS lost forever?
No - There’s no need to lose users due to app abandonment!
Many iOS vendors face the issue of user abandonment — when users leave their app, advertisers lose the ability to track them and are unable to entice them back.
What is the technological solution for this problem? Is there anything advertisers can do?
Yes! Intent IQ has developed a solution to address this specific challenge.
Intent IQ’s iOS In-App Re-Engagement solution is the ultimate KPI designed to extend lifetime value. The solution retains users who have either uninstalled an app or have stopped engaging with it. Our unique, sophisticated algorithm enables mobile DSPs to define user IDFVs on other apps and re-target them based on previous intent. Re-engaging these users can help bring them back to an app and extend lifetime value.
How does Intent IQ re-engagement work?
iOS app advertisers can upload their app-specific IDFVs to the Intent IQ Re-Engagement ID Store. These IDs are then tied[or augmented ] to other IDFVs related to those users in a privacy-friendly data segment, allowing the advertiser to identify potential targets for re-engagement.
Intent IQ collects IDFVs across multiple apps on the user’s iOS device. Even on the same device, IDFVs can be different for every app - this does not affect Intent IQ’s ability to collect the IDFVs.
Intent IQ consolidates the IDs into a single persistent identifier with over 90% accuracy, covering 80% of the ad inventory.
Intent IQ groups the IDFVs under a single, targetable S3 bucket file (as opposed to delivering the information on a one-on-one basis) to retain the privacy of every user. This maintains user privacy and is in compliance with online advertising industry standards, including CCPA. At the same time, we are able to help advertisers perform mobile cross-app (and cross-device!) ad targeting while attaining goals of re-engagement.
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