IDENTITY DEVICE GRAPH
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Identity Device Graph
Intent IQ’s device graph operates across changing cookies, cookieless, mobile apps, MAID-less, CTV, operating systems, changing IPs and geolocations.
Intent IQ's Identity Device Graph dynamically maps over 114,656,000 U.S. and Canadian households.
30+ SSP & DSP synced partner IDs directory
Yahoo, SpotX, Mediamath, Xandr, Pubmatic, Tradedesk, Ramp ID (Client specific).
Active Hashed Email: 403,448,446
Hashed Email Events: 15B/Month
Active Hashed Email/Device: 1.1B
Email to 3rd party cookie (or Mobile ID) pairs: 1.765B
Total MAIDs: 532M
Mobile Browser IIQ IDs: 543M
Desktop Browser IIQ IDs: 532M
1.6B IDFV 650M clustered in groups.