
FRAUD DETECTION
Intent IQ's FRAUD DETECTION solution is in line with the online advertising industry standards and in compliance with applicable requirements, including CCPA. Originating from the people that invented and evangelized AdChoices, privacy is in Intent IQ's DNA.
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FRAUD DETECTION
Identity fraud is a major challenge to many industries.
Intent IQ provides identity fraud detection service with a focus on Account Take Over and New Account fraud.
For ecommerce and financial institutions in particular, Intent IQ validates a device user claimed identity credentials.
Intent IQ does it by leveraging its Identity Device Graph real-time map of devices, their users’ identities and the relations amongst the devices. Identity-device map created and tracked for persistence over time, cookies, cookie-less, IPs and devices. Intent IQ checks whether the given device matches the devices of the claimed identity home by comparing different parameters that are difficult to mimic.

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