Cookieless Advertising Solution | Intent IQ https://www.intentiq.com/ Intent IQ provides ad space sellers with their partner DSP & SSP IDs in the ~40% of bids where they have no cookie IDs in place, resulting in a 20%-30% ... Fri, 05 Sep 2025 04:36:58 +0000 en-US hourly 1 https://www.intentiq.com/wp-content/uploads/2023/10/cropped-favicon-32x32.png Cookieless Advertising Solution | Intent IQ https://www.intentiq.com/ 32 32 Bid Enhancement: A Publisher’s Path to Cookieless Monetization https://www.intentiq.com/bid-enhancement-guide/ Fri, 05 Sep 2025 04:32:46 +0000 https://www.intentiq.com/?p=4615 With the threat of third-party cookie deprecation, publishers are finding that their ad inventory, particularly in cookieless environments like Safari and Firefox, is being under-monetized. Intent IQ’s Bid Enhancement solution is a performance-based service designed to solve this problem by providing a new stream of revenue and helping publishers thrive in a new digital ad era. How It Works At

הפוסט Bid Enhancement: A Publisher’s Path to Cookieless Monetization הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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With the threat of third-party cookie deprecation, publishers are finding that their ad inventory, particularly in cookieless environments like Safari and Firefox, is being under-monetized. Intent IQ’s Bid Enhancement solution is a performance-based service designed to solve this problem by providing a new stream of revenue and helping publishers thrive in a new digital ad era.

How It Works

At its core, Bid Enhancement is an “ID switchboard” that fills the gaps in cookieless ad requests. When an ad request comes from a cookieless browser, it often lacks the necessary IDs that demand-side platforms (DSPs) and sell-side platforms (SSPs) need to effectively target ads. Intent IQ’s technology, powered by its patented first-party ID clustering technology and the IIQ ID, steps in to provide these missing IDs in real-time. This allows DSPs and SSPs to continue running targeted campaigns on cookieless inventory, which in turn leads to higher bid rates, increased CPMs, and improved fill rates for the publisher. It also benefits advertisers who are able to reach more of their target audiences.

The solution is highly scalable and accurate, with a claimed accuracy of over 90% and the ability to serve billions of impressions daily across a vast network of sites. The integration is also designed to be simple, requiring only a single tag implementation that supports common industry standards like Prebid (header bidding), JS, and RTB Server-side integration.

The Performance-Based Advantage

A key feature of Intent IQ’s Bid Enhancement is its business model. The service is performance-based, meaning Intent IQ is only paid from the incremental revenue it generates for its partners. There are no out-of-pocket costs for publishers or advertisers. This model demonstrates the company’s confidence in its technology and provides a transparent, risk-free way for publishers to regain lost cookieless revenue. Partners can see immediate results, with some publishers experiencing an average revenue lift of 50%-150% from their cookieless inventory.

Bid Enhancement FAQs

A: Bid Enhancement is designed for publishers, video platforms, exchanges, and mobile and CTV apps that are looking to increase revenue from their cookieless ad inventory.

A: It helps publishers monetize their cookieless inventory by providing the missing IDs needed for targeted advertising. This leads to higher CPMs, better fill rates, and a significant increase in overall ad revenue.

A: No, Intent IQ operates on a performance-based model. They are only paid from the incremental revenue that their technology generates for the publisher, making it a risk-free solution.

A: Unlike some alternative solutions that might only cover a small portion of a publisher’s inventory, Intent IQ’s solution is designed for scale, with a high accuracy and the ability to process billions of bid requests daily. It also uses a patented, privacy-by-design approach that leverages first-party ID clustering technology.

A: Integration is simple, requiring a single tag implementation that supports header bidding (Prebid), JavaScript, or RTB Server-side integration.

הפוסט Bid Enhancement: A Publisher’s Path to Cookieless Monetization הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Cookieless Monetization: A Publisher’s Guide to Thriving in the New Digital Ad Era https://www.intentiq.com/cookieless-monetization-guide/ Fri, 05 Sep 2025 04:05:32 +0000 https://www.intentiq.com/?p=4597 The digital advertising landscape is undergoing a monumental shift. The threat of the deprecation of third-party cookies by major browsers like Safari, Firefox, and soon, Chrome, has moved marketers closer to a “cookieless” world where traditional methods of audience targeting and monetization are becoming increasingly ineffective. For publishers and advertisers, this presents a significant challenge: how to maintain revenue and

הפוסט Cookieless Monetization: A Publisher’s Guide to Thriving in the New Digital Ad Era הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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The digital advertising landscape is undergoing a monumental shift. The threat of the deprecation of third-party cookies by major browsers like Safari, Firefox, and soon, Chrome, has moved marketers closer to a “cookieless” world where traditional methods of audience targeting and monetization are becoming increasingly ineffective. For publishers and advertisers, this presents a significant challenge: how to maintain revenue and campaign performance without relying on third party cookies.

Intent IQ, an identity resolution pioneer, is at the forefront of this new era, offering a comprehensive, cookieless monetization solution designed to help businesses thrive. The company’s patented technology, powered by its real-time Identity Device Graph and the Intent IQ ID (IIQ ID), enables a privacy-friendly approach to audience addressability and monetization at scale.

How Intent IQ Solves the Cookieless Challenge

Intent IQ’s solution is built on a foundation of patented, first-party ID clustering technology. Unlike traditional methods that rely on third-party cookies, this technology helps identify clients and prospects across various screens while keeping privacy a top priority.

Intent IQ’s technology offers two key services for the cookieless world:

  • Bid Enhancement for Publishers: For publishers, the cookieless world often results in under-monetized inventory, particularly on browsers like Safari and Firefox. Intent IQ’s Bid Enhancement service fills in the gaps of missing IDs from sell-side platforms (SSPs) and demand-side platforms (DSPs) in cookieless bid requests. By providing these missing IDs, publishers can increase their revenue from cookieless inventory, often seeing a revenue lift of 30-50%. Intent IQ’s performance-based model, which only takes a share of the incremental revenue it generates, provides a risk-free path for publishers to regain control of lost revenue.
  • Cookieless Audience Activation for Advertisers: Advertisers face the challenge of reaching their target audiences without relying on third-party cookies for retargeting and attribution. Intent IQ’s solution enables advertisers to activate their first-party data, third-party data, and onboarded data to reach users on cookieless platforms. The company’s technology is capable of delivering billions of targeted ads daily across a vast network of websites and apps, ensuring advertisers can maintain campaign performance and achieve incremental reach and conversions.

The Privacy-First Approach

At its core, Intent IQ’s technology is designed with privacy in mind. Its approach to identity resolution is privacy-by-design, using deterministic accuracy and probabilistic scale to create a universal, privacy-friendly ID. The company’s Data Sharing Choice (DSC) initiative provides a standardized way for users to opt in to sharing anonymous data points, creating a privacy-friendly universal ID that operates across sites and devices. This focus on transparency and user consent is crucial for building trust in an era of increasing signal loss.

FAQs about Cookieless Monetization

A: The “cookieless world” refers to the digital advertising landscape without third-party cookies. These cookies, traditionally used for cross-site tracking and ad targeting, are being phased out by many web browsers in response to growing privacy concerns and regulations.

A: First-party cookies are created by the website a user is visiting to remember information like login details, shopping cart items, and language preferences. Third-party cookies are set by a domain other than the one the user is visiting, primarily for purposes like retargeting, cross-site tracking, and serving ads. A cookieless future only refers to third-party cookies.

A: They are being phased out primarily due to privacy concerns. They enable companies to track user behavior across various websites without explicit consent, leading to a lack of transparency and control for consumers. Major tech companies and regulatory bodies are pushing for more privacy-centric solutions.

A: Publishers face a significant challenge in monetizing their inventory. With fewer third-party cookies, it’s harder to identify and target audiences, which can lead to lower ad fill rates, decreased CPMs (cost per thousand impressions), and a drop in overall revenue, especially on cookieless browsers like Safari and Firefox.

 A: Several alternatives are emerging, including:

  • First-Party Data: Data collected directly from a user’s interactions with a website or app (e.g., email sign-ups, purchase history).
  • Identity Resolution: Technology that creates a privacy-safe, unified view of a user across devices without relying on third-party cookies.
  • Contextual Advertising: Serving ads based on the content of the webpage, rather than the user’s past browsing behavior.
  • Universal IDs: Common identifiers created by various ad tech companies to provide a privacy-compliant alternative to cookies.

A: Intent IQ uses a proprietary, patented Identity Device Graph and first-party ID clustering technology. This system connects various identifiers—such as IP addresses, user agents, and first-party IDs—in a privacy-safe manner to resolve a user’s identity across different devices and platforms. This allows for audience targeting and monetization to continue even when third-party cookies are not present.

הפוסט Cookieless Monetization: A Publisher’s Guide to Thriving in the New Digital Ad Era הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Why iOS is the Big Winner in Google’s Latest Cookie About Face https://www.intentiq.com/why-ios-is-the-big-winner-in-googles-latest-cookie-about-face/ Wed, 02 Oct 2024 13:42:26 +0000 https://www.intentiq.com/?p=3488 Apple + Alternative IDs = Better Performance than Google + Cookies By Roy Shkedi, CEO Intent IQ Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible

הפוסט Why iOS is the Big Winner in Google’s Latest Cookie About Face הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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Apple + Alternative IDs = Better Performance than Google + Cookies

By Roy Shkedi, CEO Intent IQ

Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible to know how users will adopt “the new experience in Chrome”, who will opt-into cookies and who will be targetable via the privacy sandbox. The unpredictable pace and magnitude of this transition will affect the accuracy of audience data and the effectiveness of media budgets.

With this new wave of programmatic confusion, iOS should more than ever be the go-to environment for programmatic performance. Here’s why:

iOS’s cookie-less environment is easily activated as a complement to cookie-based campaigns, delivers audiences with the most desirable attributes for advertisers and performance can be compared side-by-side with cookies.

 

• Scale: The iPhone has a market share of 61.3% of the US business audience.

• Value: The average household income of US iPhone users is 40% higher than that of US Android users ($85K vs. $61K). Moreover, around 41% of iPhone owners have household incomes exceeding $100,000, compared to only 24% of Android users.

• Performance: Revenue and margin opportunities are higher than with Android users due to the lower CPMs, higher conversion rates and better ROI from uncluttered media delivered to affluent users.

• Privacy: The user experience is privacy-safe and fully deprecated of third-party cookies.

• Addressable Audience: The US addressable programmatic audience for iPhone users is valued at over $90 billion.

 

While this audience has been “available” for a while, marketers are just now turning their attention to it as they should, given Google’s most recent cookie pivot. Marketers have become acutely aware of Google’s ability to turn off Chrome third party cookies with a flick of a switch, with an ATT-like outcome. As a result, they’d be better served to focus on cookieless environments such as Safari—that are not controllable by Google—and provide much more predictable advertising environments.

The Early Results Are In

As marketers begin to test the waters with iOS, they’re recognizing they can drive better campaign results than with Chrome—using Alternative IDs that work in that environment rather than depending on traditional cookie-based strategies.

Some recent results are illustrative: A site-retargeting campaign for a dining brand generated three times more loyalty program sign ups on iOS devices than in cookie environments; A prospecting campaign targeted at recruiting students for a prestigious education program delivered 77% additional candidates via iOS activation than cookies, while achieving a lower cost-per-lead.

Proven alternative identity solutions can now reach hundreds of millions of unique individuals and hundreds of millions of households. And with that scale and addressability across the cookieless ecosystem come lower CPM’s, CPL’s, and CPA’s.

How marketers deploy these alternative ID-based campaigns is a bit trickier though. They need an end-to-end solution that eases activation friction, attributes across cookieless and cookied environments and addresses interoperability concerns. Relieving the marketer from building their own supporting tech stack—from targeting to deployment to measurement—fast tracks adoption, encourages more testing and lets the results speak for themselves.

Publishers, brands and agencies need to innovate and continue to test beyond Google + Cookies to reach their target audiences—and specifically iOS—which represents a significant and valuable swath of the digital media landscape. Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.

This article was originally posted on AdvertisingWeek:

https://advertisingweek.com/why-ios-is-the-big-winner-in-googles-latest-cookie-about-face/

הפוסט Why iOS is the Big Winner in Google’s Latest Cookie About Face הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability. https://www.intentiq.com/while-googles-privacy-sandbox-may-not-be-ready-yet/ Wed, 14 Feb 2024 13:30:56 +0000 https://www.intentiq.com/?p=2986 Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The

הפוסט While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The Current’s recent story on the report.

While the IAB report finds that the industry isn’t ready for Google’s Privacy Sandbox yet, we’re ready for it with Distributed Identity! Offering everything from high match rates to person-level addressability at scale, we’re preparing now for a cookieless future.
As the story states: “For now, those with an investment in the future of identity remain skeptical about the value of Privacy Sandbox and its ability to deliver scale, accuracy, precision, and interoperability. ‘At a minimum, this thing is not ready and it’s not baked for an industry transition. And certainly there’s a long list of challenges out there that are being described,’ says Fabrice Beer-Gabel, the VP of strategy and partnerships at Intent IQ.
“We think that identity is essential to anything cookieless to gain adoption by the ecosystem. It’s got to work for the buy side and for the sell side. So whatever it is, whatever that solution’s going to be, it has to somehow get buy-in from ad sellers and ad buyers in a broad sense, publishers and agencies and advertisers,” he says.

Read more about how the industry needs to prepare now for a cookieless future here :
https://www.thecurrent.com/report-google-privacy-sandbox-iab-tech-lab-data

הפוסט While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach https://www.intentiq.com/simpli-fi-adopts-intent-iqs-cookieless-id-system-to-enhance-ad-reach/ Thu, 08 Feb 2024 14:45:57 +0000 https://www.intentiq.com/?p=2951 IAB.ALM may be the best venue to take the pulse of the Adtech industry and develop strategic opportunities. This year didn’t disappoint. Our partners Assembly Global and Simpli.fi shared great initial results with Intent IQ’s universal ID. The winners of 2024 will be those who experiment with cookieless addressability. Don’t wait and see. The answers are out there. You can

הפוסט Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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IAB.ALM may be the best venue to take the pulse of the Adtech industry and develop strategic opportunities. This year didn’t disappoint. Our partners Assembly Global and Simpli.fi shared great initial results with Intent IQ’s universal ID. The winners of 2024 will be those who experiment with cookieless addressability. Don’t wait and see. The answers are out there. You can see coverage of our announcement with Simpli.fi

From NextTV:
“Ad tech platform Simpli.fi said it is integrating Intent IQ’s cookieless identity system into the Simpli.fi demand-side platform.
The deal is designed to enable advertisers to maximize reach with audiences that are becoming harder to reach as cookies deprecate as a means of identifying consumers online.

“With third-party cookies disappearing by the end of the year, advertisers are seeking alternative solutions that adhere to user’s privacy preferences while still reaching the right audiences, at the right time, and delivering on ROI,” Simpli.fi chief technology officer and co-founder Paul Harrison said. “As the first demand-side platform to bring the Intent IQ-powered Cookieless Audience Extension to market, I look forward to supporting our clients as they adapt to this evolving industry landscape and utilize new and better tools to maximize reach and improve scale without the use of cookies.”
Intent IQ’s IQ ID makes cookieless users addressable. It is powered by a unique, patented technology that combines unprecedented scale and deterministic accuracy.”

הפוסט Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization? https://www.intentiq.com/cookiless-inventory-and-monetization/ Wed, 13 Dec 2023 08:04:18 +0000 https://www.intentiq.com/?p=2422 Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate.   Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of

הפוסט How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization? הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate.

 

Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of professionals and decision-makers heading the AdTech industry in Japan.
There were many interesting discussions and panels regarding content, programmatic activity, digital TV (CTV), and data clean rooms, but cookieless monetization and addressability was the hottest topic and a challenge for advertisers and publishers in every part of the world.
The Japanese mobile usage is high, with more than 55 Million households with approx 70% iOS share and 105 million smartphone users; the necessity for Bid Enhancement to provide better monetization in a cookieless environment can create a dramatic shift and better addressability for advertisers while benefiting consumers from pay free access to content and entertainment in a privacy friendly way.#ExchangeWire #ATSTokyo23 Thanks for hosting us at this great event! We are looking forward to your next conference.

 

cookieless inventory
cookieless inventory

 

Our goal is to ensure a cookieless future where our partners can continue to thrive.
Exchangewire Event Page

הפוסט How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization? הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting https://www.intentiq.com/strategus-collaborates-with-intent-iq-and-pubmatic-to-offer-cookieless-audience-activation-and-ctv-to-ios-retargeting/ Mon, 11 Dec 2023 15:52:11 +0000 https://www.intentiq.com/?p=2400 New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance DENVER, Dec. 04, 2023 (GLOBE NEWSWIRE) — Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns today announced a new collaboration with Intent IQ and PubMatic to support retargeting of iOS users who have been exposed to CTV advertisements. The new cookieless audience activation solution

הפוסט Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance

DENVER, Dec. 04, 2023 (GLOBE NEWSWIRE) — Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns today announced a new collaboration with Intent IQ and PubMatic to support retargeting of iOS users who have been exposed to CTV advertisements. The new cookieless audience activation solution allows advertisers to reach valuable iOS audiences, resulting in improved outcomes for CTV campaigns.

According to research from Statista, 54% of North American mobile phone customers are iOS users as of June 2023. Owners of Apple iPhones represent a coveted, younger high income audience that is typically difficult to target in digital advertising campaigns. The new solution from Strategus, powered by the integration of Intent IQ’s cookieless audience activation tool and Connect, PubMatic’s fully integrated and comprehensive audience platform, brings together each company’s leading expertise in cookieless and CTV advertising to effectively retarget iOS users:

  • Intent IQ curates and enriches data signals from more than 80,000 sites on behalf of its publisher partners, creating a cookieless audience including 180 million North American users for privacy-safe audience targeting and retargeting on their iPhone, Safari and other cookieless browsers
  • The addressable cookieless audience is integrated into PubMatic Connect and can be seamlessly activated by joint PubMatic-Intent IQ advertising partners via a Deal ID targeted to a custom audience of iOS users defined by first-party or 3rd-party data
  • Strategus, a leading CTV managed service provider, uses the combined PubMatic-Intent IQ integration to improve campaign performance for CTV brand clients by allowing them to identify viewers of CTV ads and retarget them directly on their iOS devices.

“This new technology solution is a significant breakthrough, as CTV advertisers can now retarget iOS users for the first time,” said Joel Cox, co-founder and senior vice president of strategy and innovation at Strategus. “The cookieless, privacy-safe approach to retargeting makes it possible for our CTV customers to improve the performance and maximize the ROI of their advertising campaigns.”

“By combining our patented distributed identity technology with PubMatic’s programmatic infrastructure and Strategus’ CTV expertise, we can help marketers deliver immediate and improved value for their CTV advertising while also targeting the coveted iOS audiences,” said Fabrice Beer-Gabel, Vice President of Strategy at Intent IQ. “The new solution, powered by our cookieless universal ID and audience activation suite, will enable both better ROI for marketers and improved monetization for publishers.”,

“Buyers are increasingly looking for solutions that combine consumer privacy and advertiser ROI across channels and formats at scale. We are excited to be part of this collaborative effort to enable our clients to activate iOS audiences for CTV campaigns,” said Peter Barry, VP of Addressability and Commerce at PubMatic. “Through innovative solutions like this, we look forward to helping publishers and buyers move beyond the limitations of anonymous targeting solutions to drive superior outcomes.”

ABOUT STRATEGUS

Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015 and it continues to push the industry forward with its CTV expertise and experience. The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services including attribution, targeting, optimization, reporting, and analysis.

Strategus has been recognized on the Inc. 5000 list, as one of the fastest-growing companies in the US for four consecutive years. Find Strategus online or follow us on Facebook, Twitter, or LinkedIn.

ABOUT INTENT IQ

Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group’s IP portfolio currently comprised of over 150 granted patents. Intent IQ’s solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

ABOUT PUBMATIC

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

הפוסט Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> ADEXCHANGER AWARDS 2023-INTENT IQ THE BEST IDENTITY TECHNOLOGY. https://www.intentiq.com/adexchanger-awards-2023-intent-iq-the-best-identity-technology/ Tue, 17 Oct 2023 17:18:12 +0000 https://www.intentiq.com/?p=646 With patented first-party ID clustering for cookieless monetization, addressability, and measurement at scale using privacy by design, Intent IQ was declared the winner and best in identity technology at a luxury gala Evening. What a phenomenal ride!! Proven success – Intent IQ is the best in identity technology! With patented first-party ID clustering for cookieless monetization, addressability, and measurement at

הפוסט ADEXCHANGER AWARDS 2023-INTENT IQ THE BEST IDENTITY TECHNOLOGY. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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With patented first-party ID clustering for cookieless monetization, addressability, and measurement at scale using privacy by design, Intent IQ was declared the winner and best in identity technology at a luxury gala Evening. What a phenomenal ride!!

Proven success – Intent IQ is the best in identity technology!

With patented first-party ID clustering for cookieless monetization, addressability, and measurement at scale using privacy by design,

Intent IQ was declared the winner and best in identity technology at a luxury gala Evening. What a phenomenal ride!!

Why us?

Signal loss following third-party cookie deprecation has made about 50% of browser traffic inaccessible for addressable advertising. However, first-party IDs are still used by publishers. It is well known that third-party cookies, when available, are used for tracking, targeting, frequency capping, and measurement purposes across websites, while first-party cookies are used within websites. Where one viewer was previously represented by a single third-party cookie across multiple websites visited by the viewer’s browser, first-party cookie IDs are unique to the publisher and viewer, with the loss of third-party cookies resulting in a multiplication of IDs per browser.

By working with publishers, Intent IQ has developed a proprietary first-party ID clustering technology. Using code-on-page, we collect first-party cookies on behalf of the publisher, using our technology to match them into our patented, multi-layer Identity Device Graph.

The IDs are aggregated into the graph’s four layers of identity: household, individual, device, and profile.

Our Identity Device Graph merges these layers for an accurate, real-time map of relationships between households, individuals, devices, browsers, and apps. We’re able to reach over 300 million unique individuals over 120 million households, with video and display media served across desktop, mobile, and CTV devices across more than 50,000 sites. Raw data sources used to build the graph include over 20 billion digital signals processed daily and over 15 billion email open and log-in events per month.

The graph is entirely dynamic in that no entity within it exists longer than 48 hours before being refreshed. Renewed on a regular basis, these data linkages cover over 80% of ad inventory with a daily and deterministically verified accuracy of 92%-97%.

Working in tandem, our first-party ID clustering technology and graph are able to anonymously match otherwise unidentified users and group them with other IDs used by programmatic buyers and sellers.

This technology helps companies throughout the AdTech ecosystem navigate present and future cookieless landscapes, compounded in our Bid Enhancement service for the sell side and our Audience Performance Platform for the buy side.

Bid Enhancement utilizes Intent IQ’s patented technology to match unidentified users with corresponding IDs of SSP and DSP partners of client ad space sellers who distribute the IDs in the programmatic bid stream. The presence of these missing IDs in cookieless bid requests enables targeting that is effective, scalable, and accurate. This in turn generates higher programmatic revenue for adspace sellers by increasing fill rate and CPM. The results are immediate in Safari and other cookieless browsers today, with the technology ready to run in Chrome once Google inevitably deprecates third-party cookies in their browser.

Built on top of our graph, our Audience Performance Platform is a one-stop shop for cookieless targeting and retargeting, onboarding, attribution, and analytics for marketers and DSPs.

Our full-funnel attribution solution can measure a full path-to-conversion, even from a cookieless CTV impression to a product purchase made on an iPhone or cookieless browser. We’re able to do so while supporting long funnels of up to six months with no loss in accuracy. By matching our partners’ first-party data into the graph, we can deliver audience insights and analytics. Using our clustering technology, we act as an ID switchboard for our demand partners, providing them with first-party IDs for activation, onboarding, and targeting.

Backed by our parent company’s 150+ granted patents covering cornerstones of digital advertising, our technology supports many of the key players in the industry and offers them a unique, proven, sustainable, and privacy-forward way of thriving in this new cookieless reality.

הפוסט ADEXCHANGER AWARDS 2023-INTENT IQ THE BEST IDENTITY TECHNOLOGY. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> Seven days? Intent IQ is already there. https://www.intentiq.com/seven-days-intent-iq-is-already-there/ Tue, 17 Oct 2023 17:17:03 +0000 https://www.intentiq.com/?p=639 With the recent news of Apple’s webkit tweak, it’s good to know that Intent IQ has been working with the seven-day time window limitation for a while now, its bid enhancement service increasing ad space sellers revenue by 3X despite the imitation. Intent IQ’s Bid Enhancement solution provides ad space sellers with their partner DSP and SSP IDs in the

הפוסט Seven days? Intent IQ is already there. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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With the recent news of Apple’s webkit tweak, it’s good to know that Intent IQ has been working with the seven-day time window limitation for a while now, its bid enhancement service increasing ad space sellers revenue by 3X despite the imitation. Intent IQ’s Bid Enhancement solution provides ad space sellers with their partner DSP and SSP IDs in the ~40% of bids where they have no cookie IDs in place, generating revenue and reducing the hassle of user syncing, providing a reliable identity solution for their businesses.

Given Apple’s new policy (webkit tweak), Companies using the CNAME/URL decoration hack will be treated as a third party and thus will have only seven days to operate, which will highly impact their performance as they don’t have Intent IQ’s proprietary technology that overcomes this limitation.

The recent changes mean that companies claiming to offer first-party IDs (using URL decoration) will now be downgraded to become third-party IDs and will likely struggle in iOS environments as a result of their window of operation reduced from 30 days to 7 days. However, with Intent IQ’s existing solution, businesses can rely on Intent IQ’s proven track record and expertise in overcoming the seven-day time window limitation to navigate these changes with ease.

By partnering with Intent IQ, businesses can access a reliable and proven identity solution, enabling them to continue reaching their target audiences and achieving their advertising goals.

This success is a testament to the company’s expertise and innovative solutions in navigating the changing digital advertising landscape. We invite you to join us and take advantage of the benefits.

הפוסט Seven days? Intent IQ is already there. הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

]]> INTENT IQ AND PRIMIS LAUNCHES 2023 WITH EXCLUSIVITY DEAL FOR THE SECOND CONSECUTIVE YEAR https://www.intentiq.com/intent-iq-and-primis-launches-2023-with-exclusivity-deal-for-the-second-consecutive-year/ Tue, 17 Oct 2023 17:15:26 +0000 https://www.intentiq.com/?p=632 Deal Continues ID Discovery Services for Video Discovery Platform Primis, a leader in video discovery, has announced that it has renewed an exclusivity partnership with Intent IQ, a next-generation identity resolution company. Primis will continue using Intent IQ’s bid enhancement service to identify IDs in a cookieless environment better, leveraging and maximizing ad monetization for Primis’ publisher clients in the

הפוסט INTENT IQ AND PRIMIS LAUNCHES 2023 WITH EXCLUSIVITY DEAL FOR THE SECOND CONSECUTIVE YEAR הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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Deal Continues ID Discovery Services for Video Discovery Platform

Primis, a leader in video discovery, has announced that it has renewed an exclusivity partnership with Intent IQ, a next-generation identity resolution company. Primis will continue using Intent IQ’s bid enhancement service to identify IDs in a cookieless environment better, leveraging and maximizing ad monetization for Primis’ publisher clients in the United States, Canada, and Australia. Primis works with publishers to actively grow their video views and as a result, grow their video ad revenue. It is used by hundreds of digital publishers – empowering over 450 million unique visitors a month with an engagement-based video experience.

Primis and Intent IQ have worked together since 2021, when Primis found out Intent IQ has the largest coverage and finest accuracy in term of data identity. Intent IQ’s bid enhancement solution was implemented to better identify IDs in a cookieless environment by enabling data-driven addressability across all Primis’ network inventory. Intent IQ’s identity device graph aggregated Primis’ publishers, SSP and DSP buyers IDs into a single Intent IQ universal, individual ID. These IDs unlocked potential cookieless inventory that was hiding in plain sight.

“Once our bid enhancement technology was implemented, Primis saw double-digit revenue lift and unlocked cookieless demand for its publisher network both on header bidding and Open RTB,” said Roy Shkedi, Intent IQ Chairman. “We’re excited to continue working closely with Primis in 2023 for its cookieless ID discovery needs.”

“Not long after we started working with Intent IQ, we discovered that its bid enhancement services reduced both the hassle of maintaining the user sync management and our overall bidding costs. This resulted in high coverage and a wide range of ad supply with a click of a button,” said Eyal Betzalel, Co.CEO at Primis. “We are excited to be working with Intent IQ for the second year in a row and to see continued revenue lift from our unified publisher IDs.”

הפוסט INTENT IQ AND PRIMIS LAUNCHES 2023 WITH EXCLUSIVITY DEAL FOR THE SECOND CONSECUTIVE YEAR הופיע לראשונה ב-Cookieless Advertising Solution | Intent IQ.

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