Cross Device Targeting

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Challenge

The path of a user purchase journey often spans across multiple devices, leaving marketers in the dark as they attempt to engage with their target audience, optimize media spend across devices and attribute conversions.


Solution

Intent IQ has the ability to identify multiple devices accessed by a single user (smartphone, desktop, laptop, tablet and connected TV), allowing advertisers the ability to retarget users on any type of device. Reach your prospects on their PC on Monday, connected TV on Tuesday, smartphone on Wednesday, tablet on Friday, and again on their PC on Sunday. This enables you to seamlessly engage and remain top-of-mind with them throughout their path to purchase.


Benefits

  • Target/Retarget users across devices and within the same device (mobile app, mobile web)
  • Optimize Media Spend
  • Lift return on ad spend
  • Increase customer engagement