Cross Device Attribution

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Challenge

Users often initiate their search for a product/service on one device and end up converting on another device. Advertisers are unaware of the impact of how marketing efforts from one channel can affect conversions on another channel.


Solution

Intent IQ’s engagement and attribution tracking allows brands to recognize the impact of how marketing efforts on one device could lead to conversions on another device.


Benefits

  • Attribute ad spend
  • Optimize marketing strategy