Marketers have invested millions of dollars in building CRM databases to facilitate engagement with their clients and prospects. More often than not, a treasure trove of information is available from disparate sources that can supplement the current database.
Intent IQ can append data from multiple sources (search, intent, life stage, demo data as well as device, household, geo data) to an advertiser's CRM database to enhance their customer profiles.
- Enhanced personalization
- Enhanced engagement
- Maximize retention