Content Personalization

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Challenge

Users have an increasingly shorter attention span and expect to have relevant content presented to them quickly. Since data from one channel may not be linked to another channel, advertisers do not recognize a user’s interests as they arrive from different channels.


Solution

Intent IQ’s dynamic device graph enables a linkage of identities and creates a unified profile so that advertisers can take proper action in targeting and engaging these users across various channels.


Benefits

  • Present relevant content to users