CROSS DEVICE ATTRIBUTION (CDV)

In today’s highly connected world, people use a variety of devices, such as phones, laptops, tablets and CTV streaming devices.

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This explosion in multi-device ownership has caused a surge in the number of cross-device consumers— consumers who start and complete their customer journey on totally different devices. 

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For example, a bicycle enthusiast might begin the customer journey by viewing a targeted mobile ad campaign for pedals, and later in the evening the cyclist is exposed to the same campaign on their laptop and purchases the pedals - thus completing the journey from view-to-sale on two different devices.

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To compound matters further, marketing attribution has become even more difficult as the world moves toward a MAID-less and third party cookie-less world. Work-from-home culture, where the office and house environment have become blurred, adds to the complexity.

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Our cross device attribution service addresses these technical, marketing and advertising pain points by taking a people-centric approach based on identity resolution.

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Intent IQ’s service attributes a person’s actions to ad impressions overcoming the challenges of the  actions and impressions taking place across different devices in multiple environments including MAID-less, cookie-less and CTV.

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Advertisers can leverage cross device attribution to learn of their customers’ journey, measure the effectiveness of their advertising and optimize their media spend.